Groupe SEB Brasil se mobiliza para apoiar o combate à COVID-19

O Groupe SEB, companhia detentora das marcas Arno, Clock, Rochedo e Krups, tem se mobilizado em uma série de ações de apoio ao combate à

PERSONAL CARE: Assumed male vanity

Cultivating facials hair has always been a sign of virility, proof that man has reached maturity. Beard and mustache are back in fashion, considering the

FATHER’S DAY – Men in the kitchen

The growing interest for the gastronomy, increasingly motivated by numerous programs about this subject on television and digital media, is taking the men to the

HOME APPLIANCES – Washing machines have high sales potential

The washing machine online sales leaped forward when the stores got closed due to the pandemic. Another channel that has shown a slight increase in

Vacuum cleaners: Innovation and practicality in cleaning the house

Consumer behavior has been changing recently. New generations are increasingly looking for products that make everyday life easier, that offer practicality and agility to domestic


It has not been easy for all of us, society, and the productive sector, this critical phase of confrontation against the new coronavirus pandemic. While

TECHNOLOGY – Notebooks regain the market

Since the beginning of the quarantine, notebook sales have increased due to remote work, which, although it was already a trend, has become essential in

TELEVISIONS – Turning around

If there is a category that has turned around is undoubtedly the television one. After being premature, by the way, recommended its disappearance in a

MARKETPLACE – A no return path

About four years ago, the marketplace was already considered the business of that moment, but its greatest development took place in recent months, when physical

Q1 analysis : the new normal will depend on the behavior adopted by state governments

The year 2020 started well, with an 8% growth in consumer electronics sales, until the crisis caused by Covid-19 arrived. Overall, until last May 3,

NEW TIMES: A solidarity net chain

Times of crisis are not easy, but many companies have shown in the pandemic that, despite the suspension of non-essential activities of commerce and the

Positivo lança o Twist 3 Pro

A Positivo anuncia o Positivo Twist 3 Pro como o primeiro smartphone no Brasil com o Câmera Go, aplicativo desenvolvido pelo Google para aprimorar a

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