56% increase in notebook sales stimulates the category
Facing the scenario of adaptations to the home office, the search for notebooks increased by 56% from January to August , in relation to the same period last year, which brought a lot of confidence to the category, which now hopes to repeat and even surpass sales in the last four months of the year.
The home office and the remote study, two needs of the present day, have led to an increased demand for more modern equipment. “With this, the market has grown in double digits, and we believe that the Black Friday and Christmas should help keep the pace warm and bring new opportunities to those who wish to upgrade or purchase new notebooks,” says André Teixeira, product manager of the notebook area at Acer Brazil.
The company’s bet for the next four months is the Aspire 5 line. The manufacturer will make available an exclusive line in its online store, with 14″ screens, more ergonomics, mobility, design and safety, with high performance models, 100% SSD.
“The market has grown double-digit, and we believe that theBlackFriday and Christmas should keep the pace warm.”
The new work style brought some changes in consumption habits. “This should impact sales on Black Friday and Christmas. The possibility of the definitive home office can also be reflected in the purchase choices on these dates,” comments Bruno Ortolani, HP’s PC product category manager in Brazil.
The company recently launched the HP ProBook 445 G7 laptop with AMD series processors Ryzen™ 4000, long battery life, security features and fast connectivity. It has Windows 10 Pro 64, being recommended Windows 10 Pro, 8 GB SSR4-3200 SDRAM, SSD 256 GB PCle® NVMe™, AMD Radeon graphics and a combined stereo connector for headphone/microphone, 1 HDMI 1.4 and 1 AC power.
“The possibility of the definitive home office can also be reflected in the purchase choices on these dates.”
Bet on the newly launched IdeaPad Flex 5i, two-in-one notebook with 360° screen opening, 10th generation Intel® Core™ processors, 14″ Multitouch Full HD WVA infinite display and Dolby® certified speakers Atmos™. Battery life up to 10 hours, LED backlit keyboard, PCIe NVMe SSD storage, weight 1.5 kg, webcam privacy and fingerprint reader.
With the pandemic, new habits of behavior and consumption have emerged, and companies have accelerated the digital transformation, says Luiz Sakuma, Lenovo’s product director.
“Black Friday and Christmas can bring good sales results, due to the repressed demand in recent months”.
For the retail, the two dates have great importance, and he is prepared for the new reality of the society, comments Roberto Barboza, vice president of sales at LG. “The sales points should follow the fact that the consumer is with a greater attention for the cleaning and hygiene of the environment”, he recalls.
On notebooks, the company bets on LG Gram line, which differential is the lightness. The products weigh around 1 kg, have illuminated keyboard, 14” and 15.6” screen options and the eighth generation of the Intel Core i5 and Core i7 processors The LG Gram 14Z980 and 15Z980 models have fingerprint reader and long battery life.
“The sales points should follow the fact that the consumer is with greater attention to the cleaning and hygiene of the environment”.
In the notebook category, the highlight is the Positivo Duo C464C. It can be used as a notebook, tablet, digital photo frame or presentation device. “In the sales season, we expect satisfactory results,” says Samuel Rodegheri, director of business, computer and consumption of the company.
The product, two in one, has exclusive Netflix key, design with 17.4 mm thick and weighs 1.15 kg.
It has battery with autonomy of up to eight hours and touch screen of
11.6″ full HD with IPS technology, with capacitive pen option.
It has an Intel® Celeron® Dual-Core processor and 64 GB of storage capacity, expandable to 128 GB with Micro SD card, Windows 10 Home and free antivirus for 30 days.
“In the sales season, we expect satisfactory results”.
Black Friday and Christmas are important dates for the national retail market for gathering high sales volume in the year, highlights Luciano Beraldo, senior manager of the notebook area at Samsung Brazil. “This year we are very excited, since the Brazilian has already consolidated the celebrations to make updates of its equipment”.
For the notebook category, the company presents the Flash lines, aimed at the student public; S, for executives; and Odyssey, for gamers.
Recently it has also launched two lines, Samsung Book, with eight models and All-in-One.
“Brazilians have already consolidated the celebrations to make updates of their equipment.”
For the company’s business strategy, the two dates worth a lot.
“We expect satisfactory results, even in face of economic challenges resulting from Covid-19”, says Samuel Rodegheri, brand’s computer business director.
His highlight is the Vaio FE 15 notebook, with 15″ screen, last generation processor and compact design. It has ergonomic keyboard with Tilt technology, full HD screen and RAM of up to 16 GB. It has models with Intel Core i3, i5 and i7 processors of last generation, three USB ports, HDMI output, powered USB port, wired internet and devices for Wi-Fi and Bluetooth 5.0. There are optional models with Windows Home compatible fingerprint sensor.
“We expect satisfactory results, even in the face of the economic challenges arising from Covid-19.
Source: Eletrolar News Magazine #138 – by Dilnara Titara