Future of B2B Retail: Insights from NRF and the Tech Revolution

B2B retail professionals recently gathered to discuss the future of the industry, highlighting key insights from NRF, the world’s largest retail event. In the “All Connected” podcast, from the Grupo Eletrolar, we brought together three industry leaders: Paulo Nazario, sales director at Relex Solutions; Roberto Matsubayashi, technology director of Grupo GS1 Brasil; and Elói Assis, executive director of retail at TOTVS, for a conversation that addressed vital issues about innovation and digital transformation. To watch the full episode, point your smartphone’s camera at the QR Code next to it.

by Igor Lopes

The importance of NRF

The NRF has established itself as a crucial stage for global retail, and the Brazilian delegation is one of the largest. But how can the innovations seen at the event be applied in Brazil, where retail still has a long way to go? The three executives are unanimous in saying that Brazilian retail still needs to evolve in several practices and, despite having already adopted many disruptive technologies, it lacks deeper and more effective integration.

The artificial intelligence revolution

One of the most debated topics was artificial intelligence (AI). Unlike the hype that surrounded the metaverse in previous years, AI has been recognized as a fundamental tool that is here to stay. Experts agreed that AI already exists in more traditional ways and its practical application is expanding, especially in demand planning and inventory management. AI can transform not only operational efficiency but also the consumer experience. Personalization, driven by robust data, is becoming a competitive differentiator and is crucial for companies to stay relevant.

The importance of data

Data was another central point in the discussion. Without a solid data foundation, companies will not be able to take full advantage of emerging technologies. The lack of data structure can lead to disruptions and inefficiencies, compromising strategic decision-making. Even with the evolution of data lakes, many companies still struggle to integrate data from different sources. Supply chain collaboration was presented as a solution to improve performance by enabling different stakeholders to exchange information and insights.

Customer experience and humanization

Another topic covered was customer experience. The humanization of service, even in an increasingly digital world, continues to be a determining factor for the success of companies. Mechanical service can often drive customers away. Therefore, it is vital that companies use technology to improve human service, allowing employees to focus on solving problems and offering a differentiated experience.

Source: Eletrolar News Magazine #166