ABREE

THE ROLE OF REVERSE LOGISTICS FOR HOME APPLIANCES AND ELECTRONICS IN CIRCULAR ECONOMY

Vanderlei Niehues, president at ABREE

ABREE recently participated in the Connect Smart Cities event, and our executive manager, Mara Ballam, moderated a panel on sustainability within the concept of circular economy.

In view of the discussion, we propose a reflection on the idea. Circular economy is the assurance of the future of the planet. So, it is crucial that all sectors work on it – in the search of transforming waste from the recycling process into new raw materials, to make better use of natural resources.

This is a great challenge, considering the different products disposed of and their different life cycles. In such a plural sector, treating the topic in a single way distorts the reality experienced in the reverse logistics system. And for it to happen, in fact, it is important to respect its characteristics and levels of use.

In the home appliances and electronics sector, which includes products of different sizes and characteristics, the engagement of all entities in the industry is essential to make reverse logistics a sustainable ecosystem.

Today, ABREE’s job is to establish and organize the management of the collective large-scale reverse logistics system – to bring compliance, as well as to increasingly raise the role of these industries in the circular economy, for all types and sizes of products. Anyway, it’s a great challenge!

Source: Eletrolar News Magazine #138

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