ARTICLE – ABRADISTI

Reseller Census: strategic decisions for the ICT Sector

Between February and April 2025, the Reseller Census expects to receive between 1,400 and 2,500 responses from ICT resellers, integrators and sales representatives. In its 14^th edition, the study goes beyond a statistical survey, as it offers an in-depth diagnosis of the market, which guides distributors, resellers and manufacturers.

Since 2011, Abradisti – in partnership with IT Data – has been identifying trends and needs identified by sales channels. Today, this initiative serves as the basis for strategic decisions for a large part of ICT distributors in Brazil.

The market has evolved: the focus has shifted from selling hardware to offering complete solutions – involving services, artificial intelligence, cybersecurity and leasing – driven by constant dialogue with sales channels.

The number of responses depends on the engagement of distributors, who, by inviting their resellers, ensure a consistent sample. Last year, there were 1,460 responses, representing around 10% of an estimated universe of between 15,000 and 20,000 resellers. Our goal for 2025 is to reach 1,800 high-quality responses, providing strategic guidance to optimize sales and service.

Resellers, participate in the Census and contribute to the sustainable growth of the sector! Distributors, spread the word about the campaign and strengthen the market. Visit the Abradisti website and find out more!

Source: Eletrolar News Ed. 166