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 ARTICLE – ABREE
Content in English

ARTICLE – ABREE

Circular economy: a new vision for the market of electronics and household appliances

Robson Esteves – President of the Brazilian Association for the Recycling of Electronics and Household Appliances (ABREE) 

The transition to the circular economy has revolutionized several sectors, and the electronics and home appliances market is an important part of this transformation. With the increase in waste generation and the need for sustainable solutions, companies in the sector are reevaluating their business models to incorporate the principles of circularity and reduce environmental impacts.

In this scenario, many organizations are adopting innovative strategies that prioritize the reuse, remanufacturing and recycling of products. It is already possible to see manufacturers implementing collection and recycling programs, encouraging consumers to return old devices. Furthermore, the use of sustainable materials, the development of modular designs to facilitate repair and the search for greater energy efficiency are among the initiatives driving this change.

Despite the advances, there is still a long way to go before the circular economy becomes predominant. To accelerate this transition, a collaborative approach between companies, governments and society is essential. Public policies should encourage shared responsibility, ensuring that manufacturers and retailers implement efficient reverse logistics systems. At the same time, environmental education initiatives are essential to raise awareness and engage consumers in this cause.

The circular economy is not just a trend, but a necessity for a more sustainable future. Companies that adopt this model will reduce the environmental impact they generate and open new business opportunities, strengthening their competitiveness in an increasingly demanding market.

Source: Eletrolar News Ed. 166

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