Black+Decker has launched a range of multifunctional products
Exposing over 60 years of activities in Brazil, the Black+Decker signed in Eletrolar Show, is repositioning itself in the market with practical and versatile products and innovative design, which facilitate the consumer’s day to day. Launched the Freestyle™ and Matrix™ lines.
The brand’s biggest highlights were the compact and multifunctional appliances of the Freestyle™ line, developed entirely in Brazil. “A Black+Decker is on the path of understanding the needs of the consumer and satisfying them,” said Fabio Govina, marketing director.
He also presented the Matrix™ line, which represents the business unit. It has innovated in this market with Quick Connect technology. It allows the user to use different equipment in a single base, simply by changing heads with a click.
Source: Eletrolar News #150