ELETROS: 2020, huge chalenges and new learning

National Association of Electronic Products Manufacturers

José Jorge do Nascimento Jr.,
president at Eletros

2020 will be marked in history. We face a multitude of challenges that we may never have faced since Eletros was found. We reinvented ourselves and learned to work on a new model, investing in image and reputation positioning.

We have achieved success in many ways. We entered partnerships with entities in the sector to formulate public policies focused on maintaining investments, preserving jobs and adapting to health protocols throughout this pandemic. The extremely high capacity of our companies to meet the needs of consumers has given us the confidence to discover market opportunities.

We reinvented ourselves and learned to work on a new model, investing in image and reputation positioning.

We were forced to deal with an environment with more than 80% of our plants shut down, large shopping centers in lockdown and a serious logistical crisis. This more than challenging scenario caused losses and the need to seek alternatives to stimulate consumption and of sustain our business.

However, we were incredible positively surprised by the good indicators, which allowed us to record a third quarter of strong recovery in our losses. For 2021, we expect a more stable scenario, with policies to encourage consumption, as well as the creation of conditions for economic growth with a focus on generating income for all.

May we experience better days in the new year, with the prospect of immunization and the full resumption of our old normal. Happy 2021!

Source: Eletrolar News Magazine 140

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