Fischer returns to Eletrolar Show with more than 20 new products
Fischer, one of the largest manufacturers of ovens and cooktops on Brazil is returning to the Eletrolar Show in 2024. During the event – which began on Monday (15) and runs until Thursday (18), at the Transamerica Expo Center in São Paulo – the company is presenting more than 20 new products in its main business categories: high-capacity ovens, premium and entry-level cooktops, gas and electric built-in stoves, as well as important additions to the barbecue line and other exclusive launches, which will be unveiled at the fair.
“For the Eletrolar Show, the highlight will be the exclusive benefits of each product. In addition, we will be offering delicious gastronomic experiences and product demonstrations that will surprise our visitors,” explains Taina Schwamberger, the company’s marketing manager.
The brand will take advantage of the fair to celebrate its new positioning, with a national platform to connect with its regional and national customers. “The Eletrolar Show is an important milestone in the retail calendar for the second half of the year and we are betting on this opportunity to not only showcase our launches, but also meet our customers again and prospect new markets,” adds Karin Fischer, commercial and marketing director.
Highlights
Among the main highlights of Fischer’s launches is the first stove with an electric oven and air fryer functions. With a capacity of 100 liters, the built-in stove is perfect for optimizing kitchen space without sacrificing high capacity. The exclusive air fryer function, with turbo convection, allows you to fry food without oil, in the same preparation time as an air fryer. The company is betting on the launch for the year because it believes in the growth of the category.
“The term air fryer is growing exponentially and consumers are already familiar with the concept. What we did was to apply this technology, which is already widely known, to a function of a product that is also well known: the stove.”
Another novelty is the Fischer 5-burner built-in stove with Gran Cheff triple flame, electric oven and black tempered glass table. The product is complete for those who value design, modernity and practicality in the kitchen. It features high-performance Italian technology, especially the triple flame, perfect for those who need speed in their cooking. It also has cast iron trivets, which make it more robust and better for seating pans. The oven has a capacity of 100 liters and a double-glazed door that prevents heat from escaping and saves time and energy. The air fryer function makes the oven even faster and more efficient. The oven includes an internal lamp with glass protection that makes it easy to see the baked goods, temperature control from 50°C to 270°C, and a gas shut-off valve for added safety. The Easy Clean inner lining is enameled and does not absorb grease, making it easy to clean. In addition, the oven has two removable chrome grates, one of which is self-sliding, and a removable enameled waste tray. The product is INMETRO certified.
