Letron expects 20% more business at Eletrolar Show 2024
One of the youngest electronics brands on the market, Letron returned to the 17th Eletrolar Show, which began on Monday (15) and ends this Thursday (18) at the Transamerica Expo Center in São Paulo. The brand, which is part of the Leonora stationery and electronics group, presented more than 50 launches during the country’s largest electronics fair.
The highlight is a collab with Fini, the candy brand, which illustrates the line of mice, keyboards, mouse pads, wrist rests, calculators and headphones, all with colorful and fun designs.
Letron will also be launching a new collection of licensed Sonic products, one of the most successful characters in the world of entertainment. The range will also include various items, such as a mouse, gamer keyboard, headphones and calculator, all with the theme of the famous blue hedgehog.
In addition to the new collaborations, visitors will be able to check out the novelties in the licenses already worked on by the group, such as Harry Potter, Hello Kitty and Looney Tunes, which continue to delight consumers of all ages. The Leonora Group expects this year’s sales to be 20% higher than in 2023. “The Eletrolar Show is a unique opportunity to present our innovations and strengthen business partnerships. We are confident that this year’s novelties will be a great success,” says Edson Cardoso, executive director of the Leonora Group.
