PREVIEW 18th Eletrolar Show – A SHOW OF INNOVATION, NETWORKING AND BUSINESS
The largest fair in the electronics segment in Latin America will take place from June 23 to 26, in the Distrito Anhembi, in São Paulo, where it will occupy 50,000 sqm.
More than 1,500 national and international brands and 700 exhibitors will be at the Eletrolar Show, which is reaching its 18th edition in a new space, now in the Distrito Anhembi, where it will occupy an area of 50,000 sqm to present news and trends in the electronics and related sectors. “The fair is a showcase for trends, innovations and business generation”, says its founder, Carlos Clur, president of the Grupo Eletrolar All Connected.
The success of the Eletrolar Show paved the way for the holding of parallel events, such as the Latin American Electronics, the Eletrocar Show and the Interior Lifestyle South America. On the following pages, exhibitors talk about their expectations and classify the fair as the best place to stay up to date with new trends, expand networking, meet new partners and do good business.
PREVIEW ELETROLAR SHOW 2025 – INDUSTRY NEWS
AIWA
“This is AIWA’s fourth year operating in Brazil, and since then, the Eletrolar Show has been one of the most important events for the brand. We have reserved 264 sqm to demonstrate our high performance to visitors through immersive experiences. Together with our sound and image portfolio, the fair is the moment we set aside to further strengthen our relationship with our customers. These are four intense days that bring endless opportunities to promote our brand, our technology and our products.”
co-founder of Amarine
AMARINE
“Amarine is preparing for the 18th Eletrolar Show with high expectations and well-defined goals. As a well-established distributor in the Brazilian market, our focus is to further strengthen the brands already established in our portfolio, such as Lexar, Kodak and Marshall, expanding our presence and relevance. In addition, we are excited to introduce Sieco, a brand from the renowned manufacturer Siera, a leader in Latin America in security cameras and solutions for electronic gatekeepers. Sieco is our big bet for 2025, standing out for its high quality, reliability and advanced solutions.”
Enori Emmert,
commercial director
ATLAS SISTEMAS ANTIFURTO
“We are looking forward to the 18th Eletrolar, one of the biggest events of the year for the company. We are also excited about the possibility of new contacts and partnerships, in addition to staying up to date with technological innovations to bring even smarter solutions to the retail sector, reinforcing our presence as a reference in the anti-theft systems sector. We will be at the fair with our main products on display and with new developments in the RFID and tracking area.”
ATOMO
“We have high expectations for the 18th Eletrolar Show. We hope to get feedback from the market to help optimize and market after the event. We hope to meet high-quality partners, reach cooperation intentions, integrate resources, jointly explore the market, and achieve mutual benefits and win-win results. I believe that chargers, data cables, households and digital products will attract attention at the show. With exquisite design, elegant appearance and powerful functions, they can become popular at the exhibition.”
B-MAX
“Our expectations are very positive. We operate in strategic segments such as electronics, kitchenware and households goods, tools and thermoses. We believe that this event will be an excellent opportunity to further strengthen our presence in the market. The fair has always been an important showcase for our new products, as well as a space for exchanging ideas and keeping up to date with market needs. We hope that it will provide us with new opportunities for growth, expanding our product portfolio and, of course, strengthening ties with our target audience.”
CAIRU BICICLETAS
“The company’s expectation is to consolidate our brands Lotus Bike and Cairu Bike as the best options for our customers, as we always work to have high-quality products at fair prices. We hope that the Eletrolar Show will allow buyers to visit our stand, so that we can have the opportunity to make first contact, and then the game is ours.”
COLETEK
“Coletek has high expectations for the 18th edition of the Eletrolar Show. The fair will be an opportunity to consolidate the company’s position as a reference in innovation and sustainability, presenting technological solutions developed specifically for the national market. We will highlight our line of chargers for electric and hybrid vehicles, including portable chargers, wallboxes and high-power DC charging stations, as well as computer accessories, such as our 27” monitor and premium ATX power supplies.”
Alexandre Oliveira, commercial manager
DL ELETRÔNICOS
“In 2025, we will have the presence of the Xiaomi business unit with major launches, such as smartphones, wearables, robot vacuum cleaners and other new products. And the HONOR business unit with ultra-resistant smartphones, from entry-level devices to the thinnest in Brazil, in addition to devices from the wearables line. We have seen the good results of the fair and the increasing presence of retailers. Our goal is to reach new small and medium retailers, as well as take advantage of this moment of contact with regional and national retailers, partners and customers, to demonstrate that DL is the only channel for accessing Xiaomi and HONOR brand products in Brazil.”
Luciano Barbosa, director of operations
DT3
“Our expectation is to leverage new business opportunities, strengthen partnerships and introduce innovations to the public. We are working hard on exclusive launches and intend to share the essence of DT3. We hope to establish valuable connections with potential partners and promote our products with energy and enthusiasm, discover new brands and be even more inspired. Our highlights are the new lines: office products, with pieces developed by DT3; for the home; and Rhino, the best, largest and most resistant gaming chair in Brazil.”
DURAWELL
“We are very excited for the 18th edition of the Eletrolar Show! We are very excited, as we know that this is an excellent opportunity to present our standout products, such as security cameras and Kemei hair clippers. We believe that these items will surprise visitors, as they bring innovation, quality and practicality. We are looking forward to talking to partners, learning about new trends and further strengthening our presence in the market. We hope that everyone enjoys and is delighted with the new products.”
ECOFLOW
“EcoFlow, in partnership with the Timber group, is participating in the 18th Eletrolar Show with great expectations. The event is an essential showcase to present our innovative solutions in portable and sustainable energy for the home. Our highlight is the EcoFlow DELTA Pro Ultra, a state-of-the-art power station, ideal for residential backup, with high capacity, ultra-fast recharging and superior efficiency. We are excited to connect our technology to the fair’s audience.”
ELEMENTS BRASIL
“We arrived at ES reaffirming our mission to dictate, now, the future of work. “Our trajectory of accelerated growth comes from innovation applied to every detail and, this year, we materialized this commitment with Aldebaran, the first chair in the world to awaken the senses. More than an exclusive design, it redefines productivity and well-being, elevating the experience in the workplace and at home. Innovation is what drives us. The market evolves and Elements leads this transformation.”
EZVIZ
““Our main goal is to present to the public the evolution of the brand, reinforcing that we are a complete technology company and not just a manufacturer of cameras and locks. We want to emphasize our expertise in IoT and smart home, showing how our products can transform any environment into a connected and integrated ecosystem. Our highlight will be the concept of integration, demonstrating how EZVIZ devices work together to offer more security, convenience and innovation to Brazilian homes.”
FISCHER
“We are excited about our participation in the Eletrolar Show, an important event for the retail sector that promotes connections, innovation and great business opportunities. We have prepared exclusive innovations, with differentials that highlight the design and quality of our products. In a complete experience, we will present to the market all the solutions that Fischer offers in the home appliance segment, combining technology, functionality and style to meet the needs of the Brazilian consumer.”
GOAR VENTILADORES
“Expectations for the 18th Eletrolar Show are extremely positive! The event is a great opportunity to strengthen the brand, present innovations and expand our presence in the market. With the growing demand for efficient and high-performance ventilation, especially in a scenario of thermal comfort and energy savings, our products stand out. We will promote our technologies in an interactive booth and strengthen partnerships, consolidating our position in the sector. This year’s highlights are our evaporative air conditioners.”
GRASEP
“Grasep is excited to participate in the 18th Eletrolar Show, an essential event to strengthen partnerships, showcase innovations and drive growth in the sector. We hope to expand our business and contribute to the development of the market, creating opportunities and solid relationships with our partners. The highlight will be the DXK305 speaker, with 360 W power, 40000 mAh battery, IPX5 water resistance, Bluetooth v5.0 and karaoke mode. We are looking forward to this edition!”
Jinshan Zheng, director
GRUPO AYRES
“The Grupo Ayres, which includes the brands Devia, Forward, HiFuture and Actio, hopes to consolidate its presence in the market, expand its reach and strengthen partnerships. Devia will bring its custom sticker printing machines to the fair, as well as smartphone cases and accessories. We are very excited about this edition. Our participation will be a unique opportunity to present new solutions and strengthen connections with strategic partners. Our focus is to offer products that add value and innovation to retail.”
GPJ INFORMÁTICA
“Our goal is to strengthen partnerships, expand our market presence and offer visitors the best new products in the sector. With an updated portfolio and specialized service, we aim to provide a unique experience and drive new business. In addition, we aim to generate qualified leads and establish strategic connections that extend beyond the event. We will present several lines, including IT, technology, home, appliances, electronics and leisure. Among them, one of our biggest sellers is our line of Smart TVs.”
GRUPO GALAXY
“Our participation in the Eletrolar Show marks the beginning of a new era for the Grupo Galaxy. We are launching GalaxyTech with the commitment to bring cutting-edge technology and innovation to the Brazilian market. The event will be the stage for the official launch of GalaxyTech, in an exclusive partnership with Awei, a brand globally recognized for its excellence in cell phone accessories. The Grupo Galaxy holds the exclusive rights to Awei in Brazil, becoming the only official distributor of the brand’s products in the country.”
GSHIELD
“Our company’s expectations for the 18th Eletrolar Show are extremely positive. We are looking forward to participating in this event, which is one of the largest and most important in the electronics sector in Latin America. We hope it will provide an environment conducive to conducting major business and creating valuable connections with other professionals in the sector. We are reformulating our line of headphones with an innovative launch: Earbuds Hybrid. The hybrid product is the first in Brazil to offer dual connection: Type C and Bluetooth, with noise cancellation and innovative design.”
HONYAN
“At the 18th edition of the fair, we at Honyan have a great partnership with Guo Jie Communication, a Chinese company that has been in the market for over 20 years and represents several brands in the area of technical assistance and accessories for mobile phones. To impact the South American market, we will have the presence of major brands, such as Jcid, Aixun, RF4, Maimi, Ma Annt, 2UUL, Mijing and Heiston. We will bring the most innovative products to the mobile phone market, as well as supplies, tools, machinery and accessories!”
HPRIME
“The fair is a strategic event to strengthen partnerships, expand our network and showcase innovations. We are prepared to showcase the best in technology and protection, further connecting HPrime to the public. We hope to generate new business opportunities, expand our retail presence and reinforce our position as a reference in smartphone protection. The highlight will be FiberPRO, our most resistant and advanced film, which combines extreme protection and maximum transparency. Developed with innovative technology, it offers superior durability and a premium experience.”
HQ ELETRO
“HQ Eletro is coming to the fair with high expectations and a clear purpose: to strengthen its presence in the market, consolidate its identity as a brand of affordable and quality home appliances and electronics, and expand its network of strategic partners. This is an essential opportunity to consolidate the variety of our portfolio, highlighting the diversity of refrigerator capacities, especially the flagship of the line, the 230 L duplex refrigerator, minibars and freezers. This will be the moment to present our evolution, highlight the brand’s differentials and expand business both in retail and B2B.”
e-commerce at Itatiaia
ITATIAIA
“We have high expectations for the fair. Participating in the Eletrolar Show is a great opportunity to present the brand’s latest products and strengthen our relationship with our customers, ensuring great business. It is also one of the main showcase to display the unique features of our products. We are focused on bringing new products to the stoves, cooktops and small appliances segments. To guide the company in expanding its multi-category strategy, we are looking at new markets that have synergy with the brand.”
IWILL
“We expect a dynamic event full of opportunities, taking advantage of the fair’s growing audience. There will be intense days of networking and business, strengthening our brand and expanding strategic connections. The fair allows us to position our business in a significant way, ensuring close contact with customers and potential partners. At the 16th edition, we had the pleasure of launching our line of licensed Coca-Cola products. For this year, we will bring a new line from one of the largest licensees in the world. We are excited to share this great news with everyone!”
JOOG
“Our goal is to maximize brand visibility and strengthen relationships with partners, customers and suppliers. We hope that the event will serve as a platform to showcase our innovations and conquer new markets, with opportunities for networking, exchanging experiences and capturing trends and feedback from the public. Our highlight is the smart karaoke speaker. It combines the sound quality of a smart speaker with the fun of karaoke. We hope that it will attract the public’s attention and demonstrate how it can provide moments of entertainment and social interaction.”
KAKIA
“The company’s expectation for the 18th Eletrolar Show is to present its innovations and strengthen its brand in the market. The event offers an excellent opportunity to expand its networking, attract new customers and strengthen its presence in the sector. The company seeks to strengthen relationships with partners, highlight its launches and follow market trends. The highlight product will be the new model of maintenance tools, which promises to make consumers’ daily lives easier with cutting-edge technology and innovative design.”
KIAN
“Kian has high expectations for the 18th Eletrolar Show, a strategic event to strengthen our presence in the small appliances market. Our participation aims to increase brand recognition, strengthen relationships with partners and present innovative solutions for the B2B public. In this edition, we will highlight our line of small appliances, which combines quality, modern design and efficiency to meet the needs of today’s consumer. The Eletrolar Show will be an excellent opportunity to demonstrate the unique features of our products and expand the distribution network.”
LAB SYSTEM
“We at Instituto Lab System are very excited to participate in the fair, especially since it is our first time. Instituto Lab System is a product testing laboratory, both for certification and R&D. The fair will be an excellent opportunity to showcase our work and strengthen ties with the industry. As a new development, we will officially launch our electrical safety laboratory for home appliances, cookware and utensils, in addition to presenting our entire scope and solutions in testing and trials. Our mission is to test the world for you.”
LUCKY AMAZONIA
“At the 2025 Eletrolar Show, we will showcase our line of solar power inverters and solar charge controllers. We are one of the few sellers of this type of merchandise. Our products, in terms of retail, have a large untapped market.”
MARVO TECH
“We come to the show with a clear purpose: to strengthen partnerships, explore new distribution opportunities and connect with OEM customers and brand distributors. We will showcase a diverse portfolio of products, from home appliances and personal care to consumer electronics, under our brands Marvo, Monka and XtrikeME, as well as renowned licensed brands such as Philips, Acer, AOC and HP. Our mission is to deliver innovative and high-quality products, driving the market forward and building long-lasting strategic relationships.”
METÁVILA
“Metávila arrives at the 18th Eletrolar Show with great expectations! We are ready to show how the technology and efficiency of our products can transform environments and provide a better quality of life for people. The Eletrolar Show is one of the main events that brings together industry and retail. We believe it will be an ideal opportunity to reach new partners. Our dual combustion heaters are one of Metávila’s highlights at the fair, representing the perfect combination of technology, energy efficiency and sophisticated design.”
MIMO STYLE/ ZIPPY
“Mimo Style is excited about participating in the fair, an essential event for the sector. We expect to use this opportunity to further strengthen the brand and present all the new products and innovations to our customers. We will highlight the new lines of high-performance cookware and innovative designs from Mimo Style. For the Zippy line we will exceed expectations, in addition to the wide range of electric cars, consisting of more than 150 models, we will also see the arrival of vehicles that can support up to 100 kg, in which parents and children can have a unique and fun experience.”
Luciana de Camargo, marketing director
MODERNA
“Moderna Tecnologia is participating in the Eletrolar Show for the second time with the aim of expanding networking, winning new customers and supporting our exhibiting partners. Last year, the fair’s results were positive for the company. In 2025, we highlight the Anatel Certification service that we offer for all wireless products in the mobile market, such as mice, keyboards and speakers. We are also expanding our operations to Inmetro Certification, which is essential for the home appliance segment.”
co-founder of Mondial
MONDIAL
“Our expectations regarding the Eletrolar Show are always very positive. We have participated in every edition of the event. Our first stand was only 9 sqm and today we have 900 sqm, making it one of the largest spaces at the fair. We have grown along with the Eletrolar Show and we always present Mondial’s broad portfolio at the fair, consisting of portable products, air conditioning, personal care, tools, white goods and electronics.”
MOX DOTCELL
“Expectations are high, as usual. The Eletrolar Show is a unique opportunity to sit down with our customers face to face to align business for the entire year, in addition to attracting new customers and finding new opportunities. We expect a 15% to 20% increase in sales compared to last year’s event. The highlight product is our flagship, the rechargeable battery charger. We will also have many launches for the year 2025.”
NEWUP ELETRODOMÉSTICOS
“Our expectation is to strengthen our presence in the market, connect with new customers and strategic partners, and expand the brand’s visibility among major retailers and influencers. We hope to strengthen relationships with the sector’s main players, increase the visibility of our portfolio, and identify new demands. We also seek to expand our network of contacts with those responsible for purchasing at major retail chains. We will launch our 25 and 50-liter industrial water cooler: a 100% national product, designed to serve the corporate market, with high capacity and efficiency.“
ON CHARGE
“This year, we are making our debut at the Eletrocar Show, reaffirming our commitment to innovation in electric mobility. On Charge is a 100% Brazilian company dedicated to the production of slow and fast charging stations for electric vehicles, developing its own cutting-edge technology. During the event, we will launch our new 240 kW fast charger, a milestone in ultra-fast charging, manufactured entirely in Brazil.”
Jardel Eugenio da Silva, owner engineer
PEINING
“We are very excited to participate in the Eletrolar Show, the largest electronics and technology fair in Brazil. This is a unique opportunity to present to the market the most innovative technological solutions and reinforce our position as one of the leading companies of accessories for cell phones and electronic devices in the country. This year, we will present our new product lines, such as ultra-resistant cases with military standard. We will also launch our new family of low and high-power speakers, elevating the sound experience and immersion.”
PÓLO CLIMA
“Our expectations for the 18th Eletrolar Show are huge! We expect a 50% increase in visitors to our stand and 30% more deals closed compared to the previous edition. With new launches, we envision market expansion. We expect another successful edition, generating great business opportunities, both nationally and internationally, boosting the strengthening of our brand. We will highlight the Ecology evaporative air conditioner. It offers thermal comfort, low energy consumption, modern design and the quality that can only be found in Pólo Clima air conditioners.”
POTENCIAL SUPRIMENTOS
“Potencial Suprimentos’ expectations for the 18th Eletrolar Show are extremely high! After the great success of 2024, we have increased our investment and will have a booth almost three times larger to provide a complete experience to the public. We expect an even busier event, where we will highlight Clanm, a growing gamer brand, and Pantum, with a large display of printers. Our goal is to strengthen ties, expand our presence in the market and present innovative solutions in hardware, printing and peripherals. We are looking forward to sharing this news at the fair!”
PRAXIS ELETRODOMÉSTICOS
“We are excited to be able to present our new products at an event that is a reference in the Brazilian home appliance market. We look forward to seeing friends from all over the country and from Latin America. Among the new products, the highlight is the 22 kg semi-automatic washing machine, the largest mini washing machine in Brazil! It has unique features, such as the inverter system in which the beater rotates in both directions, preventing clothes from getting tangled and damaging the fibers, in addition to an exclusive anti-stain system, unique in the semi-automatic washing machine segment.”
Denis Fornari, commercial and marketing manager at Praxis Eletrodomésticos
REALCE
“The company’s expectation for the 18th Eletrolar Show is to increase our visibility in the market, strengthen our presence in the segment and strengthen our relationship with partners and customers. The company hopes to take advantage of the event to showcase innovations, products and solutions, in addition to exploring new business opportunities. The highlights will be innovative products that we want to position as differentiated, with advanced technologies or solutions that meet current consumer trends and position Realce as a pioneer in giving new meaning to the use of stoves in everyday life.”
ROCK SPACE
“Our expectations for the Eletrolar Show are extremely positive. We are confident that the event is one of the main showcases for the sector and will provide new connections, close major deals and consolidate our brand as a reference in technology and innovation. Rock Space is betting on the launch of the ZV2 Plotter, a device that offers precision, efficiency and versatility to serve various devices. With a booth prepared for interactive experiences and demonstrations, we hope that this edition of the Eletrolar Show will be a new milestone for the brand.”
SOLID IMPORTAÇÃO
“With 11 years of experience in the IT market, we are participating in the 18th Eletrolar Show as a strategic step towards diversification. Keytime is our first own brand for the office segment, offering practical and efficient peripherals. Kalkan is here to expand the gamer line, with affordable and competitive products. These brands reinforce the expansion of Solid Importação, diversifying the portfolio and consolidating its position in the sector, always focused on innovation and developing solutions for different audiences.”
TERMOTÉCNICA
“Termotécnica is one of the largest manufacturers of EPS/polystyrene* packaging solutions in Latin America. At the fair, we will present packaging solutions specially developed for e-commerce. Our goal is to exchange experiences, learn about new developments and highlight the benefits of smart packaging, which protects products from the factory to the consumer’s home. We will present our iPack line of packaging solutions. They are intended for the white and brown goods, automotive, safety and special packaging segments.”
TS SHARA
“We expect to present to consumers and our main partners our wide range of products aimed at critical energy and protection in the low and medium power segments, applied to sectors such as IT, electronic security and IoT, among others. We hope to consolidate our strategies with business partners and open possibilities for new partnerships. We highlight the TS Universal line of UPSs, with powers of 1,250 and 1,450 VA and important customizations for the SMB (small and medium-sized business) market, and our wide range of filters.”
TKWS
“We expect to expand our presence and visibility in the market, establishing connections with major stores and players in the real estate sector. We hope that the fair will be a platform to strengthen our network of contacts, creating opportunities for partnerships with retail chains and developers or construction companies. Our highlight will be the TKWS solution, which includes design, execution, supply and all the necessary inputs for the delivery of a property ready to move into, sell or rent. It also includes everything from furniture and decoration to household utensils and bed, table and bath items.”
VENTIMAIS
“The company sees the event as a strategic opportunity to strengthen its brand, consolidate partnerships and expand its market presence. In addition, the fair allows the presentation of new products to a highly qualified audience. Given this scenario, the company expects the Eletrolar Show to provide a favorable environment for generating business, networking and presenting innovations that follow consumer and technology trends. One of the standout products is the 45-liter Evaporative Air Conditioner, a national product produced with high quality.”
Antonio Luchtenberg, commercial director
VOLT
“Volt arrives at the 18th Eletrolar Show with great expectations of strengthening partnerships and expanding our presence in the market. The event is the ideal platform for us to present our premium products, which stand out for their quality and innovation. In our first year at the fair, we have prepared something special, which promises to surprise the public and further reinforce our commitment to excellence. We are eager to share this news and connect more retailers to the Volt universe.”
X-ONE
“X-ONE will once again feature an interactive space, with a new exclusive testing platform, proving what sets us apart from the market. We will have a podcast studio for interviews with business partners and activations aimed at engaging visitors. The year’s launches will be highlighted, and our team will be ready to negotiate the best conditions in person. For this year, X-ONE projects 25% growth. To support this expansion, we invested in expanding our team, always focusing on the customer, with new sales channels, bringing a high level of brand visibility in the country.”
XTOOL
“Our expectation is to further strengthen the presence of the Silhouette and xTool brands in the market, highlighting innovative solutions for customization and engraving. We hope to expand our network of retail partners, consolidating TS2 Negócios Inovadores as a reference in the laser cutting and engraving machine segment. In addition to the Silhouette Cameo 5, which is a success among creative entrepreneurs, we will focus on xTool’s new laser cutting and engraving solutions, highlighting advanced models such as the M1 Ultra, F1 Ultra and P2, which offer precision, speed and versatility.”
KNUP
“Knup celebrates its 20th anniversary in July and the Eletrolar Show marks the beginning of the celebrations. It is the ideal time to reinforce our commitment to innovation and quality and to further strengthen the Knup brand in the market. The event is an opportunity to highlight our expertise as an importer, reinforce trust in the brand and gather valuable feedback to continue innovating and meeting the demands of the sector. Our highlights will be the headsets that combine style, comfort and technology. The ON-HF200 model epitomizes this proposal with immersive stereo sound and ANC (Active Noise Cancellation).”
Yifeng Jiang, director at Knup
Source: Eletrolar News Magazine #166
