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 FECOMERCIOSP – PIX BENEFITS FOR RETAIL
Content in English Latest News English

FECOMERCIOSP – PIX BENEFITS FOR RETAIL

Kelly Carvalho, economic advisor

PIX, the newest means of instant payment in Brazil, will allow transfers and receipts to be carried out in a maximum of ten seconds, every day of the year – including weekends and holidays, 24 hours a day.

Unlike other payment and transfer methods, PIX comes to accompany the retail digitization process. The cost of the operation will be determined by the participating institutions, but it will be less than that practiced in other modalities, being a valuable option for people and companies.

The PIX will also be an important mechanism for the financial inclusion of the population, which tends to generate business opportunities, encouraging retailers to think about new pricing strategies to encourage the use of the system.

The main advantage of the modality is the availability, immediately, of the resources, improving the cash flow and the inventory management of the companies, since it will not be necessary to wait for the clearing of the bank slip. With this, there will be a reduction in the abandonment rate of the shopping cart in e-commerce, also speeding up delivery.

Also noteworthy are the benefits of PIX for companies: reduced financial costs in transactions, assistance in generating working capital and simplified usability for stores.

For FecomercioSP, faced with a scenario of a gradual recovery of the economy, PIX will offer retailers one more possibility to improve the consumer experience and to leverage business finances.

Source: Eletrolar News Magazine 139

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