15th Eletrolar Show – Preview
The organization sponsors, with airfare and accommodation, the trip of regional buyers, makes the prior scheduling of meetings between exhibitors and retailers and makes available electrocompras. com, an exclusive B2B platform for exhibitors and sales channels for medium and small retailers.
See the news from some exhibitors at the 15th Eletrolar Show
9H
Its release is a HPRT N41 portable thermal printer model. Robust and easy to handle, it has a thermal printing system with automatic temperature control, which allows the print head to last for a long time. The large printing area makes it possible to use the most varied sizes of labels, with a capacity ranging from 48 mm to 118 mm in width. Ideal for printing barcode labels in the most diverse formats, for product identification or stock control.
AGRATTO
Exhibitor since the first edition of Eletrolar Show, the brand will present many novelties, says Moisés Botelho, marketing manager. “We want to celebrate with our customers the fact that we have overcome this historic moment with the resumption of face-to-face business.” One of its main highlights is the launch of the 3-in-1 robot vacuum cleaner, dust and water, for residential use. It has a 1,200 mAh lithium battery and 1,800 PA suction. Charging time: 150 minutes. Working time: 90 minutes.
ALEXA
The company considers the fair a great opportunity to integrate a connected home with the Echo line of devices with Alexa. The highlight is the latest release, the Echo Show 15, designed to be the digital hub of the home. It also exposes the entire line of Fire TV devices with Alexa. “We are very happy to participate in the Eletrolar Show with Alexa, the artificial intelligence by voice from Amazon, which transforms Brazilian homes into connected homes. It is a unique moment to show our products to customers and to the market and to do new business”, says the leader of the Echo category in Brazil, Daniel Almeida.
ALMA TRADING B.V
It exhibits a variety of products, says director Linchun Zhou. “Our most important product at the fair is the 3-in-1 electric fan, in models BN-18A-1/BN-18A3-2/BN-18A3-3. It also features the food processor model HMB304, with unbreakable cup and waterproof motor made of pure copper. The company’s expectation for the Eletrolar Show is to expand networking, meet more customers and, consequently, win a greater number of orders
ATHOR BIKES
It exposes aluminum bicycles and a steel line. It highlights the Titan models, produced with aluminum and equipped with the 21-speed ATR transmission kit. They have a front suspension with 100 mm of travel, high shock absorption on uneven terrain and ATR disc brakes. It also presents new Android models. “Fairs, for us, are a gateway to different markets. We know the success and grandeur of the Eletrolar Show in the Southeast Region. Our expectation is to close great partnerships”, says the commercial director, Leonardo Gomes
ALTOMEX
The company’s main launch this year, which will be presented at the fair, is the AL-816 model speaker, says the manager, Leticia Duarte. “The product, Bluetooth, is portable and has a modern design, great sound quality and many functions, including USB flash drive and microphone inputs. We hope that the Eletrolar Show will be a highly successful event and that it will contribute to increasing the number of Altomex customers.”
ATLAS ELETRODOMÉSTICOS
Launches the Dako Diplomata Grill floor stoves, with 4 and 5 burners, timer and electric grill/browning to prepare food quickly. They have an exclusive anti-residue, removable stoppers that helps to prevent the accumulation of fat in the back of the stove. The 5-burner version has the triple flame, which prepares everything up to 90% faster and is ideal for larger pans. “With the Atlas and Dako brands, our expectations for the fair are very high due to the resumption of in-person events and the protagonism of Eletrolar Show,” says commercial director, Clóvis Simões.
ATLAS SISTEMAS ANTIFURTO
Exhibitor for the fourth time, it presents its RF line of antennas and labels in full force. It also takes to the show a line adapted to market demands in terms of finishing and colors. “The return of the fair in person is necessary, so that customers can compare physical products. In this period of online sales, many low-quality products entered the market through beautiful images. A fair where you can display samples can solve many doubts and make it clearer what is actually being offered”, says commercial director Enori Emmert.
BANCO SEMEAR
As a retail bank, Semear considers it important to participate in the fair because it has an extensive portfolio of products that are fully customized according to the needs of its customers. Its highlights are the digital products CDC, EP and Câmbio. “We have always considered the Eletrolar Show an excellent opportunity to expose our brand and create connections with the retail market. We believe that relationships will be strengthened and new partnerships will be formed. We are looking forward to this new edition”, says the commercial director, Mônica Alves de Souza.
BASEUS
The Dapon Group brand exposes the Baseus GaN Fast Charger, the first in the national market that charges several devices, says sales director Flavio Seito. “It has three inputs, one USB port with Quick Charge and two Type-C ports with Power Delivery (PD). PD charging delivers up to 100W, enough for larger devices. Gan technology provides powerful charging with less heat generation. It allows intelligent adjustment of the load needed by the device through the BPS technology, developed by Baseus, without the risk of overcharging or damaging the battery or the device.”
BEURER
Presents the BR 60 Insect Bites Curator. “The product has an ergonomic design, it is practical, it is safe and does not use chemical products, but heat to change the toxins from the bites. It reduces the itching, pain and inflammation caused by bites,” says CEO Santiago Garrido. Power supply: 2 AAA LR03 1.5V batteries. Maximum temperature: 50°C to 2°C. Functions: 2 x settings (3 seconds/6 seconds). Expected operational duration: about 300 applications.
BEDINSAT
Launches the BS9900S Regional SATHD receiver. “It is the first and only SATHD receiver on the market with HEVC H.265 technology, necessary to receive the digital signal from the new StarOne D2 satellite in KU band. It has compact layout and smart remote control: receiver and TV are connected by the same device. It is compatible with all types of TVs”, says the sales supervisor, Sônia Flores. With the fair and the new technology, the company expects significant growth in retail business, since more than 20 million receivers will have to be replaced throughout Brazil.
BLU IP
For the first time at Eletrolar Show, it brings financial solutions that connect retail to industry, says the head of the mobile segment, Moisés Andrade. “With Pag Blu, the merchant saves up to 10%, while the industry eliminates the analysis and credit limit and reduces delinquency. Both sectors can also count on Boleto Fácil. At the fair, the objective is to show that Blu is the cheapest solution for retailers to buy from their supplier, with all the security that the industry needs when having the customer’s credit card receivables as collateral.”
BRANCO MOTORES
Three years ago, the brand Branco Casa & Jardim was created by the Briggs&Stratton group, which has 85 years of history. It consists of high-pressure washers, hedge trimmers, air blowers and vacuum cleaners, brush cutters, electric saws and electric lawn mower carts. “Eletrolar Show will be the great and first exhibition showcase of our entire portfolio. We hope to create ties with domestic retail and continue with our product diversification plan to further increase our presence in Brazil”, says CEO Juliano Silva.
BRASLAR
Launches, at the fair, the Horus Line of stoves, says the commercial manager, Charles Chan. “Horus Top Control White, with a single front design, brings modernity to the kitchen. It is the only product in retail of the category in white. It has a tempered glass table, knobs on the table, full ignition, oven grill and anodized aluminum handle. With the great potential of the public that attends the fair, we hope to expand the networking with professionals from Brazil and other South American countries, to promote our brand.”
BRAZIL ELECTRONICS
The importer, which is the official distributor of the Trezor brand in Brazil, presents the cryptocurrency wallet. Trezor Model T is the world’s first hardware wallet to implement Shamir Backup (SLIP39). The template can also serve as the U2F hardware token. Ordinary security tokens don’t have a view, which means the person can never be sure what they’re approving. “At the fair, our objective is to advertise the brand and introduce the product to new sales channels”, says Geane Peres, e-commerce coordinator.
CADENCE
The Newell Brands brand presents new products at the Eletrolar Show. The company’s objective is to strengthen the brand’s positioning by bringing news with lots of color and design. An example is the Trends Neo Mint, comprising a coffee maker, kettle and electric sandwich maker. Modern products, they are highlighted by the innovative green color, super trendy. For the brand, the in-person return at the event is an important gathering, bringing the best experience to its customers. It will also be an opportunity for more business.
COLETEK
Exposes the MI-100BK, a professional-level USB microphone that has important features for youtubers, streamers, and podcast productions. It offers greater efficiency and clarity thanks to its condenser and cardioid pickup assembly. It features foam, USB-C adapter, pop filter, and three-section articulating armrest. “We hope that the fair will enable us to experience contact with our customers again. We believe in the expansion and visibility of our brands C3Tech, Pluscable and Coletek Energia,” says Camila Nazário, product supervisor.
COLLI BIKES
Launches the Colli Conquer Pantera Negra in SLX and XTR options, highlights of the 2022 catalogue. With a carbon frame, the models provide lightness and performance and draw attention for their exclusive design. Colli is excited about the fair. “Being close to our customers is the best way to gain confidence in our business. Prospecting new business is a focus but keeping physical contact with those who helped us get here is very valuable. The fair supports us a lot in this relationship between customers and manufacturer”, says Ana Paula Colli, responsible for the financial, marketing and internal marketing areas.
CORE-SP
The autarchy, which provides public services for registration, inspection and guidance of the commercial representation activity in the State, exhibits at the Eletrolar Show for the second time. “Our expectation is to assist and advise commercial representatives visiting the fair and inform other exhibitors about the commercial representation activity”, says Luciana Keli Pereira, inspection coordinator at Core-SP
CUSTOMIC
It presents, first-hand, products from the Popsockets brand, its newest partner in Brazil. Popsockets is an American company present in more than 75 countries and its accessories are all over the world. Before the arrival of the brand, there were only imitations in the country, recalls the company. “The Eletrolar Show is a time for us to be closer to our customers, for networking and for getting to know the market releases in the various segments. It is essential to strengthen ties with old partners and establish new alliances”, says the commercial manager, André Weege.
DAYS BRASIL
This year, it introduces the Gimbal Isteady Mobile Plus, a cell phone stabilizer for video. “It is an excellent quality product with the best cost-benefit ratio on the market, with three axes and an application with different functions, such as tracking faces or objects. It can withstand the heaviest cell phones,” says Ying Xiang, the company’s manager. Days Brasil expects from the fair a lot of innovation in products and a positive return.
DEVIA
One of its main launches at the Eletrolar Show is the Geração VI machine, complete with a built-in cell phone, which has a full HD screen. “The machine has an advanced SOFT TPU protector cutting system for 99% of brands and models of smartphones, watches, tablets, cameras and notebooks up to 16”. The cut is very precise. Protective films for the rear can also be cut”, explains CEO Daniela Ayres. The company believes that the visibility that the fair will bring will result in new customers and brand growth.
EKS TECH
Launches the Smart Curtain, from the EKAZA Line, which will be displayed at the fair in a different, self-explanatory and extremely communicative way. The company highlights the cost-effectiveness of the curtain, the cheapest in automation market. Practice, can be controlled by cell phone, it does not accumulate dust, it is easy to hygiene and protects against noise. The EKAZA Line focuses exclusively on smart home, and its goal is to become the market leader. The expectation of company is that Eletrolar Show encourages contact of the brand with new customers and partners.
ELG
Launches the TWS (True Wireless Stereo) gamer in-ear headset model TWGM3, with a bold design, green LEDs and Bluetooth technology version 5.3, says product director Tissiano Cavalheiro. “Among its functions, it allows adjustment between music or gaming modes, the latter specially developed for games, mainly because it automatically reduces latency to a minimum. It delivers maximum performance through its 13 mm diameter drivers. Its autonomy in music/games mode is up to 4 hours and more than 100 hours in standby mode.”
ELGIN
It adopts as strategy the expansion of its portfolio of electric fryers, with the launch of three models, says the manager of electroportable products, Stephanie Dias. “The highlight is the 4L Quick Fryer, a product with higher capacity, but that takes up less space. It has an easy-to-clean basket, which can even be taken to the dishwasher. It is available in black and red.” At the fair, Elgin will present its complete line of electroportable products and expects to get closer to its target audience and exchange experiences with customers and partners.
EVOLUT
Launches its line of video cards, says the commercial manager, André Nakasugui. “In this first moment, there will be four entry models, with the GT730 being the highlight, with 2GB and 4GB memory options. Our expectations are high regarding the show. We believe in the potential that Eletrolar Show has bringing together professionals from the sector. We hope to share experiences, increase our network of partners and connect as much as possible with the audience present at the event.”
ELSYS
Expõe novas fechaduras. “Estaremos focados em controle de acesso e traremos mais possibilidades, tanto para o cliente final quanto para o nosso parceiro credenciado, que terá um portfólio ainda mais completo”, conta a coordenadora de marketing, Amanda Duarte. Um exemplo é a fechadura Digital Biométrica. A empresa apresenta, também, seus clubes dedicados por serviço/categoria para instaladores e públicos de recomendação, como arquitetos, por exemplo. Na feira, a Elsys espera conhecer tendências de negócios e consumo, bem como fortalecer o relacionamento com toda a cadeia.
FAM BRAZIL
Introducing your AIRBUDS SE Bluetooth Headset TWSE-02. It has a battery life of four hours, impeccable quality in its stereo and competitive price for the final consumer, highlights the company. “We are looking forward to participating in the fair, especially because our company has a new strategic plan of growth. The Eletrolar Show allows us to reach to customers of large networks that will be at the event, besides, of course, contributing to the strengthening of the our brand”, says commercial director Toni Carli Kuhn.
FANCY
Launches the Model F1 speaker, which has IPX7 water protection. “It can be immersed in water to a depth of up to one meter. It has a power of 16 W, 12 hours of uninterrupted operation, two speakers, response frequency between 100 Hz and 15 kHz, Bluetooth connection, wireless, TWS system, P2 auxiliary input, USB input for flash drive and input for memory card, in addition to a Type C for charging and LED lights”, says commercial director Cindy Pan. For the company, participating in the Eletrolar Show makes it possible to attract new customers and increase the brand’s visibility.
FOXTIME
In the market for 27 years, it provides strategic human resources consultancy. “Among our characteristics are the greater engagement of the team, better quality in the processes of attraction, selection, admission and dismissal, improvement of the productivity of the collaborators, increase in the level of satisfaction, innovation and strengthening of the organizational culture”, says the marketing and sales, Maressa Bernardo. At the fair, it aims to present its solutions to the largest number of companies, helping them and improving their people management.
FUJIOKA DISTRIBUIDOR
Launches, with Samsung, the new line of tablets: Galaxy Tab S8 Plus and S8 Ultra. They have a 14.6” screen, only 6.3 mm bezel, powerful hardware, smart battery life technology, Android 12 and One UI Tab 4 installed from the factory. Depending on the model, tablets can have up to 16 GB of RAM and internal storage of up to 1 TB, with microSD card support. “We will also introduce products from AllTek, our new brand. We are sure that we will consolidate great partnerships and good business at the fair”, says Francisco Rainer, distribution director of Grupo Fujioka.
GEONAV
Its latest launch in the smart lock line is a model with Zigbee technology, with multi-access (biometrics, app, digital passwords, proximity card and a mechanical key for emergencies). With the Hi app by Geonav and the Zigbee Automation Center, unlimited virtual passwords can be registered. The entry log is automatically saved, and remote opening is possible with a single touch on the smartphone screen. “Eletrolar Show is our showcase to present innovative products to customers and partners”, says director Rafael Assa.
GORILA SHIELD
Launches the Film Express film machine. “It enables more than 3,000 different film models and doesn’t let the shopkeeper down. It is a cutting machine that produces the desired model on the spot and is not limited to cell phones. This is because it also has models for tablets, smartwatches, vehicle GPS and even professional camera lenses”, says director João Paulo Resende Guimarães. For the company, the fair makes it possible, in addition to the exhibition of products, to have direct contact with customers and, thus, to know what their main doubts are and which items they most like
GUELCOS
Its main launch is the consultancy service to retail customers for the development of private labels. “We have a multidisciplinary team to carry out the conception process, launch and dissemination of imported product brands. We have two pilot projects, Ergolab, for premium office chairs, and Gorilla Tools, a brand of power and hand tools for home use”, says Vinicius Alves Marques, growth director. At the fair, he hopes to meet customers again and show his own brand options as a sales strategy and retail operations.
GREE BRASIL
Gree has prepared a very special selection of products to exhibit at Eletrolar Show, says commercial director Nicolaus Cheng. “The G-Top, Eco Garden and G-Prime are some of the brand’s highlights. We will also have a great launch, prepared for the fair, the G-Prime in the floor-ceiling and cassette version Inverter. These are economical devices that use the ecological R32 gas, a great ally of the environment. We believe that the event will be great and will provide us with an incredible opportunity to exhibit and demonstrate our complete product line and to expand our connections.”
GUZZINI
The brand officially arrives in Brazil through the importer Synergy, with the Fusion, Grace, Le Murrine and Tierra lines. European brand of housewares with Italian design, Tierra brings the know-how of a company that has always processed plastics and now does so while preserving the environment. It works with 100% recycled and recyclable patented materials, with functional performance. It was the first to launch plastic products for home use, introducing two-color innovation into products.
HÄNDZ
The main highlights of the Händz brand at the event are the mobile charger and cables, says director Rodrigo Lacerda André. “The differential of these devices is the fact that they are made with sustainable raw material.” The headphones, for example, are made with 35% wheat fiber and 65% recycled ABS. The development of sustainable products is a characteristic of the brand, which has Brasliv as its parent company. At this year’s Eletrolar Show, the expectation is to meet new customers and partners.
HPRIME PELÍCULAS
It introduces Quickfilm Plus, an updated device for on-demand film cutting. “It is a modern, robust product, totally designed for the best experience of our store partners, with software specially developed for this purpose,” says commercial director Felipe Almeida. At Eletrolar Show, the company’s goal is to strengthen its already successful lines, to strengthen ties with partners after two years of pandemic and to expand the network network for a greater brand reach.
HREBOS
It exposes its line of chargers for Turbo PD 20W cell phones, approved by Anatel. The highlight is the Turbo USB-C20W Model HS-135 charger, which has two outputs: a USB-C with 20W Power Delivery PD standard and another traditional standard USB (USB-A), with 18W. can vary the voltage and intensity of the electric current to achieve higher speed and better charging performance. The new Turbo PD 20W chargers to plug into sockets and vehicles will be the new technological trend for the cell phone market”, says the commercial director, Marcelo de Paola.
I2GO
For 2022, it has great news, highlights CEO Marcelo Castro. “This is the Smart Track GO, a complete smartwatch that connects casual and sport users. It is fully customizable and makes it possible to monitor heart rate 24h, blood oxygen saturation, stress level, accurate calorie count and reminders. In addition, it has 14 sports modes.” i2GO is excited about the return of the Eletrolar Show in person, as it opens up the opportunity to show its main releases and also to get closer to partners.
INDÚSTRIA FOX
Exhibitor for the second time, the company works with services aimed at product circularity. It is in this aspect of the circular economy that the Fox Industry Remanufacturing Center will present at the fair. “At Eletrolar Show, we want to reinforce the institutional image, as well as our positioning within the scope of the circular economy and its respective pillars, including reuse, remanufacturing, reuse and recycling”, explains CEO Marcelo Anderson de Souza.
ITATIAIA
It presents its Essential Itatiaia cooktops. There are three models: with four and five mouths and one with five triple flame mouths. Powerful, they have tempered glass, non-slip enameled steel trivet and resistant handle. It also exposes the Electra stoves (Clean and Glass). “Participating in the Eletrolar Show fair is the certainty of being in contact with our customers in a structured and personalized environment. It is a great occasion to exhibit our launches, show their differentials and the best business opportunities at first hand”, says president Victor Penna
iWILL
Highlights the power line, especially in terms of wireless charging. One of the novelties is the 5-in-1 Wireless Charging Lamp, a charger with magnetic function compatible with the latest models of iPhone, Apple Watch and Airpods. “It allows you to charge all three at the same time and has ambient lighting. Practicality is one of the strongest features that the brand brings to the product line that it launches this year”, says CEO Jeferson Ferrão. At the fair, the company wants to strengthen relations with partners after a period of few face-to-face meetings.
KAIDI
The company’s main launch is the TWS (True Wireless) wireless in-ear headphone, model KD-771. Presented in white, black and pink, it has a touch button. “It comes with a charging case that provides two to three full charges. With each charge, the headphones can be used for approximately five hours for listening to music or three hours for talking (volume at 80%). The reach distance is 10 to 12 meters”, says the commercial manager, Leandro Chen. At the fair, Kaidi wants to develop new partnerships and increase the brand’s exposure.
KAPBOM
The Kapbom KA-8556 speaker offers acoustic immersion and fast sound response. It is water resistant, has a modern design and robust construction. Available in four colors, it has color LED, IP 66, Aux, FM radio and TF card. It is easy to carry and rechargeable. “Our products have design, quality and price. Expectations for the fair are high, it is excellent for business and reinforces the image of our brand. Our goal is to reach customers from all states of Brazil”, says the national sales manager, Adriana Rubim.
KLGO
It debuts at the fair and highlights its PD-100 turbo charger for mobile phone, approved by Anatel. Its main features are 20 W turbo charging, Type C input, intelligent charging and current interruption when the product reaches 100% charge. It is compatible with all devices capable of turbo charging. “For four years in the market, we seek to increase share and consolidate the brand. We believe that Eletrolar Show will help us in this consolidation, it will be a watershed in our trajectory”, says the commercial director, Luciano Gerólamo.
KOUDA
It displays thermos bottles and cups produced with double-wall stainless steel, resistant to corrosion and oxidation and free of BPA. Vacuum insulation makes them not perspire on the outside. “Bottles keep cold liquid for up to 24 hours and hot liquid for 12 hours. The glasses keep the temperature cold for up to 6 hours and hot for 3 hours”, says the branding coordinator, Aline Pinheiro. There are several models, colors and finishes, such as powder coating, which guarantees a more scratch-resistant external texture. They can also be customized with digital UV or laser engraving
MONDIAL ELETRODOMÉSTICOS
One of its highlights is the Air Fryer Mondial, with a capacity of 5.5 liters. Hot air circulation technology allows you to cook, fry, bake and toast food without oil or butter. The square shape of the basket better accommodates food, which is roasted evenly. The expectation is very positive for the fair, says Giovanni M. Cardoso, co-founder of the company. “About 90% of our customers visit the booth. We present to them all the launches in a structured and personalized environment, and we further strengthen the relationship with buyers from different regions of Brazil.”
MALLORY
It presents its new air care category, says marketing manager Ronaldo Moura. “They are purifiers that help prevent airborne diseases, such as covid-19 and H1N1, and therefore are indispensable for those who suffer from rhinitis and sinusitis.” It also exhibits a new line of fans and products from its event is also the opportunity to catch-up with business friends, share information about the market, strengthen networking and resume face-to-face interactions.
MOX DOTCELL
Its main releases are in the IT area. An example is the MO-HP140. It exhibits many products for gamers and a wide variety of speakers, accessories for cell phones and headphones, says President Hassan Ali Abdallah, who has good expectations for the event. “After two years of a pandemic, we were missing face-to-face meetings with customers, the best way to do business. The fair adds a lot, because it is a unique opportunity for us to meet with many customers at the same time and listen to opinions and suggestions. It will be fantastic.”
NACIONAL SMART
Exposes spare parts for the entire line of iPhones. The company has experience in the manufacture of the American brand named Monster. A highlight is the Pro Line. “We have batteries approved by Anatel, high resolution screens and internal components to supply all the demand for iPhone parts that the product’s technical assistance needs”, says CEO and President Monique Frauendorf de Ulhôa Canto, who sees the fair as an opportunity to be closer to customers from all over Brazil and be able to show Monster/Nacional Smart pieces.
NEWEX
It exposes the Candy Headset, with Bluetooth connection (version 4.1). “It is foldable, has a microSD card slot of up to 32 GB and command buttons on the headphones”, says marketing manager Andresa Palma de Souza. Other features: maximum range of 10 m from the paired device, high-definition stereo sound, padded headphones and inner headband, call answering and microphone. Play time: up to 4h. Response frequency: 20 Hz-20 KHz. Sensitivity: 116 +/- 3 dB. Impedance: 32 Ohm. P2 plug: 3.5mm for off-battery use. Available in three colors.
NOVA DIGITAL
The main novelty is the Smart Touch Wi-Fi switch, with six buttons, Brazilian standard 4 x 4, finished in tempered glass and modern design. Allows control of lighting through the “NovaDigital” application on the smartphone or by voice command, as it is compatible with Alexa and Google Home. “At the fair, our objective is to strategically position the company in the smart home market. We are going to show that, with our products, consumers control their home from wherever they are, with practicality and safety”, says Natalye Farias, marketing manager
OSTER
The highlight of the brand is the Kitchen Solutions line, with hoods, microwaves, cooktops and built-in ovens. “It has a contemporary design and quality Oster standard. We will also have launches in important categories, such as blenders and electric fryers. We are looking forward to the return of Eletrolar Show, which boosts the segment’s business and gives brands a lot of visibility. It is an excellent opportunity to be closer to customers and to strengthen relationships in a challenging year like 2022”, says marketing and trade marketing manager, Flávia di Celio.
POSITIVO TECNOLOGIA
Highlights the latest news from your portfolio and the main product lines in the computer, smartphone, tablets, accessories and smart devices categories. Among them is the complete line of smartphones Infinix, in particular the Infinix ZERO 5G, the first of brand enabled for 5G technology. For the fair, the expectation is the best possible, says Norberto Maraschin Filho, vice president of consumer business. “It will be a great opportunity to network with commercial partners and to present the innovations of our brands to current and potential customers.”
PROGÁS
It will exhibit motivated by the results she obtained at the 2019 fair, says director Cristiano Mesquita. “They were very positive, they provided us with greater contact with markets, such as the department stores.” This year, the PRR-040 Star built-in rotary roasting oven in stainless steel stands out. It has four skewers, a motor for each one, safety valve and five levels of flame intensity. The roaster is electric and has two infrared gas burners, black tempered glass panel, grease collection drawer and grid to be used inside the product.
QCY
The new QCY T13 headset has advanced technology and four microphones, two of which are dedicated to passive noise cancellation. This technology can block much of the background noise, making calls much clearer for the user. It has a fast-charging system for the case. Five minutes in the case is enough for a person to use the device for an hour. The brand belongs to the Dapon Group.
RCELL
The company is participating in the fair for the first time as an exhibitor, says Alexandre Della Volpe Elias, marketing director. “We will present two new categories at Rcell Eletrodomésticos: portables and electronics and gaming/e-sports. “We have very positive expectations, we understand that the Eletrolar Show is the most important event for the sector, in addition to being very optimistic about the market.” Among the products, there are refrigerators, washing machines, microwaves, stoves, fryers, irons, sewing machines, keyboards, mice, SSDs and memories, headsets and microphones.
SEMP TCL
Eletrolar Show is a very important event for SEMP TCL, says marketing manager, Camila Nagamine. “We always make a point of presenting our most innovative releases to the fair’s public. We can guarantee that those present will have the opportunity to see and experience the most advanced technologies in TVs, soundbars and other categories.” An example is TV SEMP TCL X 925. The company, which completes eight decades of activities this year, considers it very important to resume faceto-face contact with its customers to strengthen relationships and foster business.
SINGER
It exposes the models of electronic sewing machine of the HD (Heavy Duty) line. They have a powerful motor, high speed and special features that offer greater performance and productivity in sewing. “They are the only ones on the market that combine electronic and HD characteristics. They have a variety of decorative stitches, are easy to handle and allow the sewing of different layers of fabric”, says Meire Soares Fernandes Aguiar, trade marketing coordinator. There are three models: HD6605, HD6705 and HD6805, for tailoring activities, creative sewing, patchwork and quilting, crafts and small repairs.
SOLUTIONS 2 GO DO BRASIL
The multifunctional entertainment and technology distributor adds distribution, marketing and services to its partners in segments such as video games, home video and electronics. Among the commercialized partners, publishers and studios, there are major successful brands in Brazil, such as Playstation, Bandai Namco, Square Enix, Take Two, Turtle Beach, Sony Pictures, Protection Pro, House of Marley, Salcomp and Roku, the number 1 streaming brand in the US. “At Eletrolar Show, we will have many launches to present to all retailers”, says the executive director, Glauco Bueno.
SOMECO
Exhibitor for the fifth time, Someco remains focused on expanding the portfolio of the Telefunken brand in the kitchen and personal care categories. One of the highlights at the fair is the Telefunken TF-E550C electric convection oven. It has a capacity of 50 liters, HH Cooking technology for faster and more homogeneous cooking, and a rotating spit function. “Eletrolar Show is always a great tool for disseminating news and consolidating the relationship with the retail channel”, says Marcelo Palacios, general director.
STANLEY BLACK&DECKER
It makes several launches in the cleaning, kitchen and wellness lines. Highlight for the new Freestyle Line, with eight modern products for those who don’t have much space. Among them, a multifunctional pan with a mini cooktop, a 2-in-1 blender with a mini-processor, a mini-refrigerator that also heats up and can be connected to the power supply or car lighter, portable battery-operated vacuum cleaner and mini air fryer. “Our expectation with the fair is very positive. We will be focused on presenting the releases and generating business that help our customers and the market to grow”, says marketing manager Marta Schulz.
SUMEXR IMPORTADORA
It presents the SX-WX1, wireless induction charger, which is representative of a new technology that tends to be implemented in new cell phones and electronic devices. It eliminates cables and adapters and charges devices quickly and safely. “At the fair, we expect new connections and wider exposure of our products. We want to show an importer with more than 10 years of tradition in the market, which brings, in its roots, innovation, reliability and excellence”, says CEO Henrique Hsu.
SUMMERLAND
In this edition, the company is launching a line of and rock space custom skins, as well as a new line of accessories known as home life, with modern and technological products. “At the fair, our expectation is to further strengthen the brand with our partners, to make business contacts, and to prospect new customers. After two years, the public is eager for this kind of event, for the personal contact and the possibility to check up close all the launches and market trends”, says director Hicham A. Hamze.
SURPLUS GIANT INC.
The wholesale distributor of technology accessories, such as Bluetooth speakers, MFI certified cables, wall and car chargers, portable battery, headphones and computer accessories, debuts at the Eletrolar Show. “Our objective is to introduce Surplus Giant to the Brazilian market so that it can be one of the main wholesale distributors of electronic products from renowned brands”, explains Jonathan Clough, director of international sales and marketing for the company. Among the brands are JBL, HP, Microsoft and Dell.
SYMPHONY
It presents its new models of Duet-i, Sumo 40, Diet 22-i, Hi-Cool-I and Winter+ residential air conditioners. It also exhibits models already available: Winter 80XL, Diet 8i and MoviCool Max 125. “We have a line of products with high cooling efficiency, with different air flow rates and sizes. We are pioneers in evaporative air conditioning, operating since 1939”, says Brazil country manager, Antonio Carlos Vasconcelos. The global manufacturer and supplier, now stocked locally, hopes to establish new partnerships with leading Brazilian retailers and distributors.
TENDA
Debut at Eletrolar Show and exposes its security line, which includes IP cameras, such as Tenda CP3 and CP6, says CEO Cary Cao Yuanda. “These are cameras pan tilt, with programmable 360° patrol, night vision and filming in Full HD and 4K, in addition to outdoor models. We will also present to the market our line of Wi-Fi 6 routers, offering the best connection and stability, as well as the largest coverage area for navigation, consumption and content production in 4K.” The company sees at the fair the possibility to bring the brand closer to the public, hoping that it win the trust of Brazilians.
THERMOMATIC
Participates for the fourth time and presents the new Purifik Air H200. It is a portable, silent and complete air purifier as it comes with three purification filters and microparticle indicators. “The pre-filter retains larger particles and impurities; the HEPA filter retains microparticles such as viruses, bacteria, smoke and pollen; and activated carbon relieves undesirable odors. It is suitable for homes or offices, as we will show in this super important event, which is the Eletrolar Show”, says general manager Patricia Apolinário
TS SHARA
Highlights the UPS Compact XPro Senoidal nobreaks line, says CEO Pedro Al Shara. “Available in 800 VA power, it was developed to equalize the waves in their purest format and features Senoidal-type wave. It offers important features to protect electronic peripherals and avoid voltage surges in the power grid, short circuits in the output, undervoltage and overvoltage, allowing average autonomy of 30 minutes.” TS Shara expects to have 15% growth in business closure and lead generation in comparison with the last edition of the fair
TRACK&BIKES
Exhibiting at the fair for the tenth year, it presents the TRIVO 29 bicycle, for those who seek technology, performance, leisure and price, says commercial director, João Paulo Argeri. “All made of aluminum, it has a 17.5 frame size, hydraulic disc brakes, suspension lock on the handlebar, and Shimano transmission group. This model comes with aluminum hubs with bearing and blockage, which guarantees good performance on the trails and in the city.” It also exhibits the TB NINER models, totally redesigned. The company emphasizes that its export volume has been increasing with each participation in Eletrolar Show
USGREEN
The Ugreen Gan X 65w Fast Slim 3-Port charger has a power of 65 W and USB C PD (Power Delivery) output. It stands out for its high level of portability and the ability to charge three devices at the same time thanks to its USB-C and USB-A ports. With this, the charger branded by the Dapon Group allows you to take devices such as cell phones, tablets and even notebooks on a trip. It includes smart power management, ensuring the fastest possible charging for each connected device.
US TECHNOLOGY
It displays keyboards, speakers, headphones, mouse pads, and CheckPoint cabinets and chairs, says William Ortiz, Brazil sales manager. “The great differentials of our products are in the quality, guarantee and reliability for being an own brand of the US Technology group, which has been operating in the technology and distribution market for 20 years.” At the fair, it also features items from Seagate, Mushkin, Toshiba, Evga, Ezviz, Gainward, Crucial, Dynabook, Kingston and Sandisk. In 2022, it invests in the line of gaming chairs with FIFA licensing.
VENTIMAIS
Launches the 20 cm Mini Turbo table fan. “It is equipped with the most powerful motor in the category, with 20 W, it has two speeds and vertical adjustment of the propeller position. The product is 2 in 1, it can be used on the table or on the wall”, says director Antônio Luchtenberg. One of the great differentials is the Baby Colors line, in Baby Blue, Baby Pink and Rose colors. Also available in white, black and red. At the fair, in addition to presenting its products to customers, the company hopes to establish new commercial partnerships.
USINA DE VENDAS
It unites its team with partner brands in the exhibition of products that go beyond smartphones, wearables and accessories, computers, modems and projectors. Highlight for the first exhibition in Brazil of the new Huawei Wi-Fi Mesh 3. It is a Mesh router with Wi-Fi 6, easy NFC connection, 3,000 Mbps speed and coverage with a range of each tower of up to 200 m². “We are happy to participate in a presential event that values technology, business and relationships. Our goal is to strengthen the connection between global brands and retail of all types and sizes”, says founding partner Marco Antonio Palma.
VENTISOL
Launches the Legacy Bivolt ceiling fan at the fair. The product, for residential use and suitable for small spaces, has MDF blades and is presented in two colors for better personalization of the environment. It has a Slim matte chandelier for the LED board, and a treated steel motor and rod, which protects the device and prevents corrosion. Comes with remote control. At Eletrolar Show, Ventisol will present all its releases and future projects. The brand considers the event an opportunity to better understand customer needs
YES CERTIFICAÇÕES
At Eletrolar Show, it will publicize its Anatel product approval service, says the president Giancarlo Callebe. “We will show participants, in a simplified way, the approval process and how we can help them. We make it faster, more practical and less costly to approve products imported or manufactured in Brazil for commercialization in the national territory. We are sure that we will attract several customers and business partners, who today do not work with products that require some type of certification or approval
XTRAD
Launches the WS-1885, wireless microphone with speaker, 3 W power and TWS system. Connect two microphones to a single device. “It has Blueconnect and is an innovative model, with built-in mixer control, micro-SD card input, P2, USB and four types of voice change. It has a pressure level of 15 dB, reverb mode and sound effects, an internal battery of 18,650 mAh and a frequency range of 100 Hz~10,000 Hz”, says marketing director Jane Qin. For the company, the Eletrolar Show is a promising business environment, it is always gratifying to participate in it.
Source: Eletrolar News Ed #148
