Itatiaia: launches in stove and cooktop categories
The Itaglass New stove, one of Itatiaia’s launches at the Eletrolar Show, has versions with five and four burners and a triple flame. It is presented in matte black, stainless steel and white. Another highlight was the Electra Glass, with a tempered glass table and infinite edges. “The glass table awakens the consumer’s desire”, said the commercial director, Robson Sampaio.
It also launched the Essential cooktop, with five burners, triple flame, removable handles and infinite edges. Another novelty was the 5.3-liter air fryer, Wi-Fi, with connection via app and voice command with Alexa. Another was the pressure cooker, also with voice command, with 12 pre-programmed functions, pressure control and 12 safety devices.
The company has positive sales expectations for the end of this year with the launch of the stoves, mainly in the glass table category. “These are products with innovation and technology, which register higher sales in traditional retail, where consumers have the opportunity to live the experience”, said Robson.
Source: Eletrolar News #150
