Singer took a wide portfolio to the fair
For the first time, the world leader in sewing machines took its new products to the Eletrolar Show. “It is super important to be here to have more contact with all Brazilian retailers”, said Márcio Daniel, president of Singer in Brazil.
At the show, the brand presented a wide portfolio, with many highlights. One of them was the Facilita Pro 4423, which sews up to 1,100 stitches per minute, and the Embroidery Machine EM9305, with USB input and 150 variations designs. This machine reaches 800 stitches per minute.
Marcio said that 60% of the people who use sewing machines are entrepreneurs and 40% of them, currently, are between 30 and 39 years old. “This means that we have to bring not only novelties, but also adapt the machines to the needs of the customers.”
Source: Eletrolar News #150
