The 15th edition of Eletrolar Show exceeded the expectations in terms of results and visitation
More than ever, Eletrolar Show 2022 showed how important it is for the sector. The atmosphere of celebration and confraternization lasted for four days of the event – from 11 to 14 July –, marking a reunion that was essential to strengthen the business between the industry and the retail. The results, in all points, exceeded expectations. That’s why the fair deserved this special coverage, which involves exhibitors, products, new spaces and the Presidents event, which honored the retail highlights indicated by the industry.
The fair presented 700 brands, among national and international, which brought around 10 thousand products. More than 2,000 launches were exposed to the 27 thousand professionals of the sector that attended the fair. As it happens every year, the organization sponsored, with tickets and accommodation, the trip of buyers from 150 regional retail networks, which represent more than 21 thousand points of sale all over Brazil.
At this year’s edition, special spaces attracted visitors. In the Connected House, more than 60 products were interconnected by artificial intelligence voice command. Premium products were also presented, such as the 98” TV and the 140” image glasses
The Gamer Arena showed the novelties for leisure inside the home, which increasingly stimulates the launch of equipment and accessories of generation. Brazil has more than 95 million fans of games, either on console, mobile or PC, becoming the 5th largest consumer market.
Another space, the Urban Mobility Arena highlighted the importance of an easier sustainable locomotion in big cities to increase the quality of life and preserve the environment. The artist Danel Drosh portrayed in the space images of the city of São Paulo.
The fair showed that this semester has all the conditions for the recovery of sales. “There are important dates, such as Children’s Day, Black Friday, the World Cup in Qatar and Christmas. The fact that it was held in person was a challenge that we overcame together. A victory for the entire electrical appliances sector. And it is with this enthusiasm that we are already planning the next one. The 16th edition of Eletrolar Show will be held from July 10 to 13, 2023, in São Paulo.
Coverage: Anita Giacomelli, Livia Lobo, Nathalia Tavares, Nicole Tietzmann, Leda Cavalcanti e Renata Perobelli Borba.
Photos: Fredy Uehara, Kazuo Kajihara, Roberto Assem, Thiago Henrique da Silva e Vinicius Stasolla
Source: Eletrolar News #150
