Father’s Day Special – Cooktop

by Leda Cavalcanti

Man’s participation in the gastronomic universe was accentuated with the pandemic. “In the country or beach house, as well as on the gourmet balcony, the man considers the cooktop essential, although, in most cases, the woman is the one who decides the purchase. The perception of the cooktop is that it brings modernity, practicality and an atmosphere of refinement to the social environment of the house”, says Clóvis Simões, commercial director of Atlas Eletrodomésticos, who expects, for the date, a growth of 5% to 8% in sales over the same period of 2021.

The cooktop has become a symbol of a product with quality, sophistication and good finishing, says Flávia Di Celio, marketing and trade marketing manager for Oster and Cadence, Newell Brands brands. “Consumers seek efficiency, practicality, agility, safety and durability. In Brazil, launches have been guided by trends seen around the world, such as gourmet kitchens/environments. In small kitchens, the use of space is very relevant, which favors smaller items, such as cooktops.”

The kitchen has always been the heart of a home, says Anildo Warmling, commercial manager at Fogatti. “There was a time when people moved away from her a little bit, but the comeback has been very strong in recent years. The cooktop became the center of this environment, so much so that the demand for kitchens with “islands” increased. People like to be close while preparing food, this generates comfort. It also reinforces the interference of the kitchen layout in the choice of cooktop.”

Market

In the analysis of Henrique Fonseca, sales and marketing director at Mueller Fogões, the cooktop market grows as consumers become aware of the existing offers. “With the new way of living, which ranges from small properties to the evolution of technology, people are open to products that bring more comfort to their daily lives. The preferred models are the traditional ones, gas, with four and five mouths. We have, however, seen an increase in demand for those that bring more features and two-burner options.”

The planned kitchens contributed to the success of the category. “It is not today that they won the hearts of consumers. Faced with this new scenario and seeking elegance and sophistication, cooktops have become popular with the population. More technological and modern, the models vary according to the heat provider, that is, there are gas and induction cooktops, among other types. They bring charm to the kitchen and allow you to make better use of the space”, says André Kliemann, Midea’s product manager

Today, consumers are looking for connectivity, says Felipe P. Lazzari, director of Tramontina. “We noticed a growing demand for differentiated products, with design, refinement in finishing and robustness of the materials used in their manufacture. The presence of stainless-steel, cast-iron trivets and safety valves is being increasingly valued by consumers looking for a product that adds value, performance and safety to their kitchens.”

Cooktops advantages

The best use of space in the kitchen, ease and practicality when cleaning are great advantages of cooktops, says Jacques Krause, director of products and foreign trade at Mondial Eletrodomésticos. “The cooktop is more than functional. It is also part of the decoration of the environment. Therefore, it is a growing market with potential for application in different finishes, colors, number of burners and operating lines.”

The cooktop segment continues to rise. “Both in the national and international markets, consumers are increasingly looking for practicality, beauty and functionality. Among the main trends in the category are the new options in cooking technology and the cast iron trivets, as they guarantee greater stability for the pans and add strength and beauty to the product”, says Karin Fischer, commercial and marketing director at Fischer.

Cristiane Clausen, general director of Britânia and Philco, summarizes the various advantages of the cooktop. “It is much more practical to prepare meals, as it has intuitive panels and excellent heating and cooking efficiency. It is also much easier to sanitize and keep the environment always clean. As it is a smaller product, with only one function, it also greatly reduces the cost compared to a common stove. In addition, it gives freedom of movement and can be taken to other environments to keep food warm.”

ATLAS ELETRODOMÉSTICOS

Your Dako Diplomata 5-burner gas cooktop is sophisticated and efficient. With an exclusive triple flame burner on the right side, it optimizes space and combines the use of large and small pans. It has square grids for high adhesion to pans, and the burners are sealed to the glass, which prevents the penetration of liquids. The buttons are ergonomic and have a child safety lock, a table with tempered glass and three semifast burners, a fast 3.0 kW and an extra fast triple flame 3.3 kW. It has a width of 90 cm and a two-year warranty

Another option is the Dako Diplomata 4 burner 220 V induction cooktop. It has individual controls with nine power levels in the 4 cooking zones and the option of turbo-heating, which speeds up the preparation of recipes. It has a glass-ceramic flat table, all functions in touch screen, easy and smooth controls, item detector, security lock, 99-minute digital timer, maximum total power of 7,000 W and a two-year warranty

BRITÂNIA

For the parents’ date, it offers two products. The BCT4P cooktop has four burners, one fast and three semi-fast. It has 8 mm tempered glass, which offers a lot of durability and resistance, highlights the brand.

Another product is the BCT01P induction cooktop, with a single burner, as efficient as a larger model. Its differential is that it is portable and, therefore, easy to carry, which means freedom to move the product between environments, including taking it close to the dining table to keep food warm.

FISCHER

For fathers who want high performance and precision, indicate the Smartzone cooktop, with technology that joins two cooking zones simultaneously to cook with larger pans, platters and grills. It works by induction. It generates an electromagnetic field that instantly heats up only the pan positioned in the indicated location. It has a panel with digital display and touch screen commands, a timer of up to 99 minutes, nine power levels, a booster function, which speeds up the preparation, a safety lock and a ceramic glass table.

In gas cooktops, the Infinity Line stands out, with products available in black, rouge and in the exclusive Special White finish. It has enameled cast iron trivets, which make the pans more stable, an enlarged tempered glass table and a triple flame burner, with three gas outlets. The product guarantees maximum power and speed in food preparation

FOGATTI

Its cooktop model FGT 05 TC brings a new concept. The company innovated in design, which guarantees the perfect fit with the new anti-rotation system. With this, the new flanges and trivets, where the containers in use are supported, remain fixed, avoiding domestic accidents. It has tempered glass and removable handles, which facilitate cleaning.

The model has three types of flames to serve the preparation of different foods. There are two medium flame burners, two large flame burners and a triple flame burner, which speeds up cooking and serves larger-sized containers.

ITATIAIA

Highlights its Essential Itatiaia cooktops. There are three models, with four and five mouths and another one with five triple flame mouths. The products have tempered glass, non-slip enameled steel trivet, resistant handle, high power and speed.

They also have minimalist serigraphy indicating a higher power burner and individual wired trivet. Cooktops are available in 110V and 220V versions.

MIDEA

One of its highlights for parents who love to cook is the triple flame cooktop. It has a high-performance burner for the preparation of the most diverse dishes, stainless steel table and cast-iron grills.

For those who enjoy design and technology, the suggestion is the Freezone induction cooktop. It makes it possible to connect two cooking zones, thus being able to be used for different sizes of pans. Its induction heating brings more safety because it only occurs on the surface where the pan is

MONDIAL ELETRODOMÉSTICOS

For gourmet fathers, there are two suggestions. One is the Mondial CTG-03 cooktop, bi-voltage, with five burners and a triple flame burner. It has a tempered glass table, removable buttons, stainless steel detailing, automatic ignition, individual enameled trivets, more resistant and easier to clean, and a By Pass system, which offers better flame regulation. It has an A rating for energy efficiency and a one-year warranty

Another suggestion is the CTG-01 model, which has intelligent distribution of the burners, four high-power burners, By Pass system, removable buttons and tempered glass table. The buttons are removable, have stainless steel details and the ignition of the flames is automatic. Its enameled grids guarantee more resistance and durability for the product.

MUELLER ELETRODOMÉSTICOS

Highlights the triple black flame, with five burners and cast-iron grids, with exclusive fitting and six support points, which results in a firm structure, which gives stability to the pans during use. Offers a strong flame to seal the meat without losing juiciness. It is gas powered and has a durable and resistant glass base.

Among the induction models, the Turbo Total MCI024BG1 four-burner cooktop stands out, which speeds up food preparation. It has a ceramic glass table, touch panel, digital timer and induction technology using an electromagnetic field, which heats the base of the pan when it is placed on the glass. It has a function that keeps pans warm and is 77 cm wide.

OSTER

The Newell Brands Group brand recently launched the Oster® Semiprofessional 4-burner stainless-steel gas cooktop. With a glass table and cast-iron trivets, the product was developed to offer durability and design. The burners are of Italian origin, with different powers, and have automatic ignition. A version with five mouths is also available.

Another product that the brand highlights is the Oster® Touch Screen 4-burner induction cooktop. The induction zones have independent controls, allowing simultaneous preparation of recipes at different temperatures. It has a high quality and intuitive touch screen panel and a ceramic glass finish, offering heat resistance and making cleaning more practical.

PHILCO

Highlights the PCT05IFP induction cooktop, which has a flex zone. It is a heating zone without boundaries, which gives greater freedom in the size and movement of the pans at the time of preparation. The model has a touch panel, digital display and nine heating levels.

For parents who prefer gas models, the Cook Chef 5 TC cooktop has triple flame, superpower and performance. It has an 8 mm tempered glass top, five burners and super automatic ignition: the flame lights up just by turning the knob.

TRAMONTINA

Your GURU is a smart induction cooktop, connected to an app with 180 recipes. It represents the brand’s entry into the world of the Internet of Things (IoT). It guarantees the user the preparation of the most diverse dishes from guided recipes, with videos and texts, temperature, weight and time control, thanks to the Tramontina Guru application. The integrated temperature sensor and scale add precision to the process. The cooktop comes with a frying pan, a saucepan, measuring spoons and a stainless-steel ruler for measuring meat.

Another induction model is the Slim Slider Bridge 4EI 90, which offers faster cooking and lower energy consumption. It has four areas with the Bridge function, which allows you to join two of them for use as a grill, for example, expanding the cooking area. It is suitable for large portions and larger pans with a ferromagnetic material base, suitable for induction. It measures 90 x 35 cm and has booster functions, which increase power to speed up food heating, and timer.

WHIRPOOL

Highlights the Brastemp 4-burner induction cooktop with touch timer and sophisticated design. It has a power of 7,200 W, nine temperature levels and a Power Booster function, available in some areas, for quick boils. The Power Management function makes it possible to program the maximum power that the cooktop can reach during the first 60 seconds after being connected to the mains. And the Lock function locks the cooktop commands to prevent accidental activation.

With the Consul brand, it has a 5-burner cooktop with four flames and automatic ignition. Its base is tempered glass. The four flames brings agility to food preparation. Its grids are individual, enameled and easy to remove, with a design developed to facilitate cleaning. It has different flame powers, which are suitable for various types of food preparation

Source: Revista Eletrolar News #148