Ikase: product for demanding consumers
It launched Soft Case Crystal a protective case for smartphones with evolved TPU, creating an extra degree of security without detracting from the product. “Our premium line serves the consumer of new Apple devices, who are more demanding. Sales are higher in physical retail because this consumer wants to have the perception of the product”, said Gustavo Yanez, owner of Ikase.
In this edition of the fair, 30 models were exhibited, representing the aspects with which the company operates, said Gustavo. “We look for something minimalist, more premium, and we follow trends based on our concepts. The minimalist audience wants quality and protection.”
In 2021, the company, whose biggest buyers are young people from the A and B classes, sold 70,000 covers. Exhibitor for the second time, the executive considered the result very satisfactory. “I believe in the potential of our company, our culture and work. We have a lot of room to grow.”
Source: Eletrolar News #150
