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RETAIL – 2019 balance and expectations for the year ahead.
Economic factors are beginning to take hold. The indicators are doing well, reforms are expected to evolve, the job market
MARKET – E-commerce may surpass BRL 100 billion in 2020
The Brazilian e-commerce revenue should exceed, for the first time, the BRL 100 billion mark, according to the Brazilian Electronics
HEATERS – Thermal comfort
The arrival of cooler days boosts the search for portable electric
MICROWAVES – Pretty and practical everywhere
by Neusa Japiassu There are several models available in the market. With
SMARTPHONES – Technology is like a magnet
The most important product of a mature market in which the premium
MOTHER’S DAY – IT IS TIME TO INVEST IN PERSONAL CARE
by Neusa Japiassu Taking care of the hair, changing the style and
LAUNCHES – Artificial intelligence on white line
The white line category, supported by the good performance in 2019, mainly
Positivo Tecnologia is recognized in international customer service awards
Positivo Tecnologia was recognized in the 9th LATAM Award, consolidated as the
Street hubs sell more than malls
In Brazil, some street centers with a high number of stores sell more than malls. Others, however, experience an emptying,
Retail Profile – Back to true retail
Boasting over 1,000 stores among Casas Bahia and Pontofrio in 20 states and the Federal District, Via Varejo restructures operations
