AIWA: AUDIO INNOVATION AND EXPANSION OF THE SMART TVS LINE
Brand presented 17 launches at ES.
In one of the largest booths at the fair, it exhibited its new audio and video line, with a total of 17 launches. With 65” and 75”, Smart TVs are 4K Ultra HD featured with Dolby Atmos and Vision technology, Blue Protect, Bluetooth, Google TV and voice command with Google Assistant. “Our goal is for Aiwa to grow significantly in revenues in 2024”, said Giovanni M. Cardoso, co-founder of Grupo MK, which owns the Aiwa brand.
In the audio line, one of the highlights was the Boombox Aiwa BBS-01, with 200 RS of power, Bluetooth, and the innovative 3 Way Speaker System. A processor divides the three sound channels (bass, midrange and treble), ensuring maximum power in all. It has protection against water and dust and the Energy Saving function, which guarantees the power of the stereo even if it is unplugged.
Other highlights were the other boombox models, the Party Box AWS-PB-04, with 200 W of power, the Multimedia Center, the Speaker, the Car Audio, and the Earbud. “All products are manufactured in Manaus (AM), in a complex facility with an area of 27,000 sqm, acquired from Sony by the Grupo MK”, said Giovanni.
Source: Eletrolar News Magazine 156
eletrolar.com / eletrolarshow.com.br
