A direct channel to Whirlpool partners

Whirlpool, owner of the Brastemp, Consul and KitchenAid brands, is present at the 17th edition of Eletrolar Show 2024. At the event, that began on Monday (15) at the Transamérica Expo in São Paulo, the home appliance giant is launching its new “Compra Direta” program for business partners.

This is a new official channel dedicated to resellers, licensors and technical assistance from all over Brazil. Here, partners can order products, track orders, issue receipts and receive some of the company’s exclusive promotions.

The company is also offering new ways to pay for its products. There are three credit line options for installment payments, either directly with Whirlpool or through two financing partners such as Trademaster and Wcard, which will help customers make their purchase easier. Whether it’s products such as fridges, freezers, stoves or parts.