ARTICLE ABRADISTI

Marketing: a guiding thread of the business

It is from marketing that many of the companies’ business actions are developed. And as much the market matures and evolves much more the marketing becomes essential support and strategic piece for any organization’s business areas.

So, today it is practically impossible for any company to operate without having a marketing strategy behind it, ensuring that business plans are executed in the best possible way.

And, as the market becomes more complex, marketing becomes more relevant. Faced with today’s digital world, marketing is a tool that requires knowledge not only for concept but also in operationalization.

The recent creation of a marketing working group in our association meets the need to learn from each other, as well as the desire to help each other in this universe of opportunities.

Speaking of the distributors’ market, as an association, we contribute with other working groups. As an entity that acts to represent each member, we count on other examples at home, such as the accounting and tax working group, which has already held 72 meetings throughout Abradisti’s history.

With this new GT, we have an exciting journey ahead, one of growth and evolution, which has everything to be very important within the marketing departments of companies in our sector.

Fonte: Eletrolar News #151