ARTICLE – ABRASA

Differentials of good customer service

With the increasingly frequent use of AI in customer service, many consumers feel uncomfortable for not being able to speak with an agent.Taking this factor into account, the ABRASA board is partnering for the provision of consulting services with WG & Associados and BBL, specialized in financial management.The aim is to better train the agents of the member network at the national level.

The provision of after-sales services in electronics is carried out alongside manufacturers, distributors, and importers. We are attentive to launches and trends, as well as the realization of new businesses to develop and implement projects in the management of the national electronics after-sales network, enabling the integration of the circular economy in reverse logistics.

Data from the first half of 2025 show a 0.18% growth in the number of service orders compared to 2024, motivating ABRASA in the search for partnerships and tools to capture and direct customers to a premium network, with qualified service, which emphasizes aspects of environmental sustainability and the circular economy in the after-sales services offered by region, brand, and product line.

Source: Eletrolar News Ed. 167