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 ARTICLE – ABREE
Content in English

ARTICLE – ABREE

The participation of companies in the operation of managing entities is essential for the reverse logistics chain

Robson Esteves – President of the Brazilian Association for the Recycling of Electronics and Home Appliances (ABREE)

Industries play an important role in consumers’ lives, especially in the electronics and home appliances market.Their innovations make our lives easier and, given this importance, it is essential that the productive sector also actively participates in the post-consumption reverse logistics system.

From this point of view, the joint action of companies and reverse logistics managing entities is an essential pillar for encouraging sustainable practices. Committing to the management of the return and treatment of post-consumption waste is a practical way for organizations to affirm their commitment to sustainability and convey this to their customers.

Managing entities, such as ABREE, are created to operationalize the reverse logistics system established in legislation.They have the expertise to establish strategic collection points for these products and ensure that the waste is reintegrated, safely and technically correctly, into the concept of the circular economy.


In addition to contributing to minimizing environmental impacts, another great benefit of collective action is the dilution of operational costs by sharing investments in infrastructure, technology, and management, making recycling financially viable. ABREE ensures legal compliance, efficiency, scalability, transparency, and institutional credibility.

When industry comes together in favor of reverse logistics, it chooses a path of responsibility, respect for the environment, and compliance.This is how we build, together, a greener and more conscious future.

Source: Eletrolar News Ed. 167

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