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 ARTICLE – ABREE
Content in English

ARTICLE – ABREE

CIRCULAR ECONOMY: A STRATEGIC ALLY OF BUSINESS

Hellen Brito, MANAGER OF INSTITUTIONAL RELATIONS

With the rapid advancement of technology, consumer electronic equipment and home appliances have become indispensable elements in our lives. However, the growing demand for these products also brings with it significant environmental challenges. In this context, the circular economy emerges as a promising solution to ensure the sustainability of these products.

The circular economy proposes an innovative approach, which seeks to eliminate the concept of waste and promote the efficient use of resources. Rather than following the linear model of production and consumption, it seeks to close the loop, keeping materials and components in use for as long as possible.

Reuse and recycling also play a key role in the circular economy. With proper treatment, the materials present in the equipment can be extracted and reintroduced into the production chain. This practice reduces reliance on virgin resources and prevents over-extraction of minerals. It also encourages innovation. By adopting service-based business models, manufacturers are incentivized to design equipment that is more durable, efficient, and repairable.

Therefore, by promoting the reduction of waste, the reuse of materials, technological innovation and the reduction of gas emissions, the circular economy offers a comprehensive and sustainable solution for business. To achieve an effective transition, it is essential that governments, industries and consumers work together, adopting practices and policies that promote the circular economy as a fundamental pillar of sustainability.

Source: Eletrolar News #155

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