ARTIGO – FECOMERCIOSP
ATTENTION: THE CONCEPT OF TRADE HAS CHANGED!
The conventional form of trading — which was previously the main channel for attracting customers and distributing products — now faces the need to reinvent itself in order to remain relevant. To do so, the physical shopping experience needs to offer added value, such as personalized service, exclusive events and an environment that promotes customer loyalty.
E-commerce sites generate revenue mainly through fees charged to sellers and buyers per transaction. This model allows these platforms to offer a wide range of products without the need to maintain their own stock, reducing operational and storage costs. In addition to transaction fees, these pages also profit from logistics services (delivery freight). It is no surprise that the convenience offered to consumers, with fast and efficient deliveries, represents a great attraction.
Competing with these new business models requires significant adaptations and innovations. Physical stores need to invest in technologies that improve the customer experience, such as integrated payment systems and online platforms. It is also essential to rethink customer service strategies, providing personalized service in the face of the impersonal nature of online shopping. In this way, traditional retail can find ways to coexist and thrive in today’s competitive environment.
Source: Eletrolar News Ed. 162
