BEL MICRO: SERIES OF LAUNCHES IN ITS DEBUT IN ES
The highlight at the booth was the 86” HQ interactive screen.
Created more than ten years ago, Bel Micro today brings together ten own brands in different segments. HQ, in the consumer electronics category, is one of the group’s flagships and launched the HQ 86” interactive screen at the fair. The product combines technology with cost-effectiveness, has differentials in terms of connectivity and flexibility in applications, collaborative environment, screen sharing and simultaneous touches.
It also launched notebooks, tablets, luggage and utility lines and gamers, in addition to entering the white goods market with refrigerators and air conditioning. “The diversification of products aims to serve more audiences with the best cost-benefit ratio, said Eduardo Pimenta, commercial director. Also in the IT segment, there was the inclusion of products and significant growth, because the group came from an online market conducive to the home office, during the pandemic.
“This first participation in the fair was essential to show the market the robustness of Bel Micro, not only as a distributor and retailer, but as a strong electronics industry. We understand that there was Bel Micro before and after the Eletrolar Show. It was an opportunity for brand positioning”, evaluated Eduardo.
Source: Eletrolar News Magazine 156
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