MOTHERS DAY BOOKLET – Refrigerator: its name is evolution
by Leda Cavalcanti Although 98.1% of Brazilian households have a refrigerator, the product continues to be aspirational, due to the
MOTHERS DAY BOOKLET – Flat irons and hairdryers: Self-esteem at your fingertips
by Dilnara Titara The personal care category has on Mother’s Day a great opportunity to increase its sales. The products
Luxury market – Premium Notebooks
by Leda Cavalcanti Working in a hybrid or remote format and distance-learning have contributed to the expansion of the category
New consoles, gaming notebooks and TVs will be featured in 2022
by Leda Cavalcanti The year 2022 begins with Brazilians much more digital. Consumption moves in a hybrid format, between online
Logistics: new operations streamline deliveries
by Dilnara Titara The consequences of the pandemic demanded adjustments in different areas of action, and one of them was
Retail opinion: the face-to-face return of Eletrolar Show is great news
A retail landmark, with an environment that presents novelties and trends in the industry, providing multiple business and networking opportunities.
How to win generation Z?
by Leda Cavalcanti & Dilnara Titara Made up of those born between 1996 and 2010, who today represent 28% of
Oil-free Fryer, a kitchen’s favorite
The category maintains its constant ascending pace of acceptance. In the last five years, the sales volume grew 194.4% and
DOSSIER SMARTWATCH
Monitoring health and physical activity is essential for Brazilians today, which has contributed to increase the smartwatch market. In 2021,
DOSSIER SECURITY CAMERAS
The category of security devices has been registering expressive sales growth since the start of the pandemic, and it all
GREEN ELETRON
REVERSE LOGISTICS OF ELECTRO-ELECTRONICS: A YEAR OF ACHIEVEMENTS AND GREAT CHALLENGES In 2021, we completed the first year of structuring and
FECOMERCIOSP
GOOD NEWS FOR E-COMMERCE IN 2021 Driven mainly by the demand for durable goods – but also by the success
