Eletrocar Show brings together the electric mobility supply chain

Promoted by Grupo Eletrolar All Connected, the event is aimed at professionals and enthusiasts of the sector, and hosts the third edition of the Clean Mobility Award, which honors the vehicles that registered the lowest emission rates in 2024.

By Joel Leite

From June 23 to 26, the Anhembi District gathers the entire electric mobility chain: automakers and importers of cars and commercial vehicles, suppliers, EV charging station manufacturers, dealerships, rental companies, real estate developers, shopping center managers, airports, retail chains, corporate fleet managers, investors, government representatives, specialized media, and the general public interested in discovering the latest in electric mobility.

A unique opportunity for the sector

Ricardo Bastos, GWM director and president of the Brazilian Association of Electric Vehicles (ABVE), a supporter of Eletrocar Show, sees the fair as an excellent opportunity for industry players to present their innovations.

“Eletrocar Show begins this year already being one of the most important events for presenting automotive technology in Brazil. It is a unique opportunity for automakers, equipment manufacturers, and other companies involved in electrification to participate and showcase their products,” says the executive.

Ricardo celebrates the consolidation of electrified vehicles in Brazil. “We have reached a point in the evolution of electromobility in the country where consumers can already choose the most suitable technology for their profile. The variety of options offers what people need, according to their lifestyle.”

Lack of awareness

The president of the Brazilian Association of Automotive Vehicle Importers and Manufacturers (ABEIFA), Marcelo Godoy, is concerned about the lack of public knowledge regarding electric cars, which leads consumers to make wrong decisions influenced by influencers and media figures who oppose the technology.Marcelo believes the sector must take steps to educate consumers about electric mobility.

“Eletrocar Show begins this year already being one of the most important events for presenting automotive technology in Brazil. It is a unique opportunity for automakers, equipment manufacturers, and other companies involved in electrification to present their products.”
Ricardo Bastos, GWM

Battery lasts 20 years

One of the myths spread by opponents of electric cars is the supposed short lifespan of the batteries. Since automakers offer warranties of around eight years, this makes consumers think that this is the battery’s lifespan.
However, according to the ABVE president, batteries last around 20 years—more than double the factory warranty—bringing peace of mind even to used car buyers.

Additionally, Ricardo Bastos reminds us that after this period, the equipment still has resale value, as it can be reused in stationary applications, such as charging stations powered by solar energy.

Exhibitors

GWM is the main automaker at the exhibition, presenting its electric and hybrid vehicles, which can even be tested by visitors in the test-drive area. Also participating are Yala, a manufacturer of electric motorcycles for urban mobility, and Farizon, with its cargo vehicles. In the charging infrastructure area, the highlight is WEG, a major Brazilian multinational with a wide portfolio of AC and DC chargers.

Here are some of the companies at Eletrocar Show:
On-Charge – Startup that develops smart charging solutions for the national market.
Zeta Uno – Manufacturer of fast chargers produced in Rio Grande do Sul. Riseon and Teison – International players supplying charging stations for fleets and home use. Autarcia – Specializes in thermal blankets and battery safety for electric vehicles. Celink, DB5, Tianying, Lvju, Karstsolar, Coletek, and Kamai – Active in areas such as components, batteries, solar energy, and OEM solutions for electromobility. 

Lectures

The event features a Content Forum, focusing on institutional topics, sales and distributor support strategies, training for EV repair shops, and fleet and logistics managers.

Speeding on the track

Visitors to Eletrocar Show have access to several electric cars and motorcycles to test on the track—an exclusive experience where it’s possible to compare technologies and brands available in the market. Confirmed participants include GWM, Mercedes-Benz, Ford, Peugeot, BMW, and Volvo (cars), Yala and Surron (motorcycles), the E-Force scooter, and the Danx bicycle.

User experience

Over four days of exhibitions, there are various panels such as: Electric mobility usage experience in Norway, Charging infrastructure, and User experience—with a report from a couple associated with the Brazilian Association of Electric and Innovative Vehicle Owners (ABRAVEI), who traveled through six South American countries in an electric car.

Topics such as Public Policies and Use of electric cars in apps, among others, are also on the agenda.

Hybrids and electric models at the GWM stand

With a portfolio that includes hybrids and full-electric models, GWM stands out at Eletrocar Show. Launched in April, the Ora 03 is the full-electric option, introducing a new visual identity and more technology in the 2026 line.
There are two versions: ORA 03 Skin BEV48 and ORA 03 GT BEV63, both featuring the My GWM app, which allows remote monitoring and control of various vehicle functions.

The Haval H6 is a self-charging hybrid and also offers plug-in versions: PHEV19, PHEV34, and GT. The Tank 300 is a plug-in hybrid luxury off-road SUV. It features a 2.0 turbo gasoline engine and an electric motor, with a total power of 394 hp, accelerating from 0 to 100 km/h in just 6.8 seconds. 

Lecar, the Brazilian electric car

Brazilian company Lecar is showcasing at the first Eletrocar Show with the Lecar 459 hybrid flex coupé prototype, to be manufactured at the Sooretama factory in Espírito Santo, set to open in August 2026.

The automaker plans to produce two more models: the Campo pickup, the first hybrid flex double cab, to be unveiled at the Auto Show in November, and the Lecar Tático, an SUV with hybrid flex technology and a fully electric traction motor.For development, Lecar partnered with Grupo Randon in suspension, brakes, and shock absorber systems.

Farizon presents its cargo transport line

Farizon, a Chinese brand of 100% electric vehicles represented by Grupo Timber, brings to Eletrocar Show its cargo transport models: Supervan, H6E, and V6E.

The H6E and V6E offer efficient performance and robustness, while the Supervan stands out for its versatility—used for both cargo and passenger transport.

The V6E has a 100 kW (136 hp) motor, 285 km range, and a top speed of 110 km/h. The H9E 6T/8T has a 190 hp motor, 324 km range, and top speed of 90 km/h.The Supervan features an electric motor equivalent to 272 hp, a range of 200 to 386 km, and reaches 135 km/h.

WEG, the Brazilian EV charging giant

Brazil’s largest EV charger company, WEG develops equipment to meet electric vehicle user needs, offering power, connectivity, charging speed, and safety. Its stations allow internet connection, remote updates via OTA (Over-The-Air), and access control via proximity cards or mobile apps.

Visitors to Eletrocar Show have access to several electric cars and motorcycles to test on the track—an exclusive experience where it is possible to compare the technologies and brands available in the market.

The power control system via Wemob Smart Charging enables simultaneous vehicle charging and remote management with consumption splitting for users in condominiums.

WEG is expanding its charging station network in homes, businesses, public areas, and forming partnerships with automakers—with nationally developed and internationally recognized technology.

Here’s what WEG is presenting at Eletrocar Show:
Wemob Easy – Portable solution for charging electric vehicles while traveling or day-to-day. Wemob Parking – Robust, connected charging station ideal for corporate environments. Wemob Station HPC – Ultra-fast charging up to 640 kW, capable of charging up to four vehicles simultaneously.

Coletek presents charger catalog

Coletek Energia, known for its technological solutions and commitment to sustainable mobility, is also at Eletrocar Show, showcasing several models in its portfolio, including AC and DC options designed to meet various user profiles. It presents a compact portable charger, a high-power wallbox (AC), and fast DC charging stations.

On-Charge: chargers and charging management

On-Charge offers complete solutions for EV charging, showing at Eletrocar Show products and projects for use in homes, businesses, and industries.

The project was designed to meet specific Brazilian market needs, ensuring reliable operation and full technical support. Its equipment is compatible with all market models, supporting voltages from 350 V to 1,000 V.
At the fair, it showcases new chargers ranging from 40 kW to 240 kW.

Chinese pavilion and bike area
Eletrocar Show has reserved an area for exhibitors who brought electric mobility infrastructure technologies from China—offering exciting innovations for visitors. Another section is dedicated to electric bikes, a segment that’s growing fast due to ease of circulation and competitive prices compared to other individual transport modes.

An award for the cleanest vehicles

On the second day of the exhibition, Eletrocar Show hosts the third edition of the Clean Mobility Award, recognizing and honoring brands and models with the lowest pollutant emissions in 2024. All propulsion technologies are considered, but electric vehicles rank first, followed by hybrids.

The PML will honor the overall champion and winners in each category.
Representatives from the main automakers and importers in Brazil will receive the award on Tuesday, June 24, starting at 11 a.m.

A meteoric evolution

Applauded by executives and entrepreneurs in the electric mobility sector, the initiative by Grupo Eletrolar All Connected with the launch of Eletrocar Show is a massive boost for this industry, which has arrived to claim its place in the Brazilian market and bring top-tier technology to consumers.

The numbers don’t lie: sales of electrified cars reached 70,471 units this year (January to April), up 37.4% from the same period in 2024—far above the total market growth of just 3.4%.And expectations are for even greater growth, with new brands and models entering the market daily.

Today, Brazil has 51 brands offering electric and hybrid options. In the past two months alone, two major Chinese brands began operations. The statistics reveal the strength of the sector and confirm the timeliness of Eletrocar Show—which, like electrified vehicles, has arrived to make history.

Source: Eletrolar News #167