Eletrolar Show and Expomóvel develop strategic partnership
The largest electronics trade show in Latin America joins the main furniture circuit of the Northeast to boost the market.
Eletrolar Show expands, in 2025, its partnership with Expomóvel, the largest furniture sector trade fair in the Northeast Region of Brazil. Thus, Eletrolar Show 2026 will feature a space dedicated to the furniture sector marketed by Expomóvel. In return, Expomóvel Caruaru 2026 will feature a home appliances sector marketed by Eletrolar Show.
by Gustavo Sumares
There is a lot of synergy to explore in this partnership, says Carlos Clur, CEO of Grupo Eletrolar All Connected. “Today, the furniture and home appliances sectors are in close dialogue, they share a portion of the audience and must support each other in increasing their ability to delight customers.”
“This partnership between the largest furniture trade show in the Northeast and Eletrolar Show, which is increasingly becoming the largest multisectoral event in Latin America, will bring more options to a growing segment,” says Helio Charles, marketing managing partner of Expomóvel.
Ednaldo Junior, commercial managing partner of Expomóvel, reinforces that these are two nationally-reaching events combining forces to create an even stronger network. “We bring visitors and producers from various hubs in Brazil, such as Ubá, in Minas Gerais, Arapongas, in Paraná, Bento Gonçalves, in Rio Grande do Sul, and many more,” he comments.
Value of the partnership
With the partnership, Expomóvel exhibitors will be in front of the more than 40 thousand professional visitors of Eletrolar Show. They will also have the opportunity to expand their business network with direct access to retailers, distributors and importers from all over Latin America.
More than just sales, Helio hopes the partnership will help the furniture sector advance in efficiency and quality in its operations. “If we can share knowledge, purchasing possibilities and good business opportunities in a multisectoral event — where it is possible to enter with nothing and leave with a complete home — sales conversion will just be a consequence,” he says.
Source: Eletrolar News #167
