Elgin: launches and focus on Express Warranty
As a strategy to expand its portfolio, Elgin presented several portable appliances in its stand. One of the highlights was the electric fryer Cuisine Gourmet, with capacity of 5.5 liters, 60-minute timer and removable non-stick and a removable non-stick grill. Another one was the smart home illumination line.
It also presented the Steam Clean vertical steam iron, to facilitate the day to day. In the 220V version, it has 1,800 W of power. “The product will be a success, it has a competitively priced and excellent quality. It is the best in the Brazilian market”, said the national retail manager, Luiz Henrique de Oliveira Virtuoso.
This semester, the brand invests in the Japanese character Sonic. It will enter the disposable and rechargeable battery market, attracting children. Luiz Henrique also highlighted Elgin’s after-sales. “It won an unbeatable tool against the competition, the Express Warranty. If the customer has a problem with a product in the first year, all they have to do is inform it, and they will get a new one at home”.
Source: Eletrolar News #150
