FLASHLIGHTS AND DIFFUSERS WERE B-MAX HIGHLIGHTS
The company participated in the fair to publicize the brand.
The importer of electronic products bet on two items. “Right now, our most important products are the diffuser, which is selling a lot in Brazil, and the flashlight. We’ve been in this business for a few years now, and because we have a factory in China, we’ve always been able to bring the newest models to market,” said Eric Yang, managing director at B-Max. Last year, when visiting the fair, he decided that it was an opportunity to present the brand and do new business.
Attention to detail sets the company apart, Eric said. “In the market, our flashlights are recognized because they have better quality and longer battery life. Before the pandemic, purchases were in the physical store, then they moved online and are now divided between both. This adaptation to serve consumers has been challenging for our company.”
Source: Eletrolar News Magazine 156
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