GRUPO BRINOX: BETS ON RECYCLED RAW MATERIALS
The pans produced with recycled aluminum stand out.
With an eye on a better future, the Grupo Brinox presented products with sustainable raw materials at the 16th Eletrolar Show. The highlight was the Green Planet line, with pans made from recycled aluminum and handles made from more than 50% renewable material. In addition, Coza, its brand of plastic utilities, brought the Flora and Ocean lines. Both are made from recycled plastics.
“With the recycling process, not only do we transform this raw material into a product, but we also give new life to this plastic, preventing it from ending up in the sea, contaminating our waters and also causing great inconvenience to the fauna”, explained Christian Hartenstein, CEO at Grupo Brinox.
The group’s performance category benefited in the pandemic when people invested in improvements in their homes. However, the exit from the pandemic brought challenges, such as inflation and the decrease in Brazilians’ consumption power. Christian, however, looks favorably on this semester. “We bet on good business opportunities with this year’s Eletrolar Show”, he said.
Source: Eletrolar News Magazine 156
eletrolar.com / eletrolarshow.com.br
