MONDIAL ELETRODOMESTICOS MADE 36 LAUNCHES
It presented novelties in air fryer, blender, personal care, and ventilation.
The company has big plans, said Giovanni M. Cardoso, co-founder of Grupo MK, to which the Mondial brand belongs. “We are building a new logistics center at our manufacturing complex in Conceição do Jacuípe (BA), which will be inaugurated in 2024, expanding the production area by 5,000 sqm. The distribution center will expand from the current 34,000 sqm to 91,000 sqm. This semester, we expect to grow 56% in sales, in units. In the first six months of the year, this growth was 30%.”
At the fair, it launched the 12-liter Mondial air fryer + oven, with an electric oven, digital panel and 10 pre-programmed functions. It also launched the double air fryer, with two removable baskets, positioned side by side. It prepares two recipes with different times and temperatures, which can be programmed to be ready at the same time. Another novelty was the L-1400 glass jar blender, 1,400 W and 12 speeds.
In personal care, the Qu4tro Elementos by Juliette line, with hairdryer, drying brush, curling iron and straightening iron, was developed in a gradient tone. Called the Colors line, it has blue and pink tones. Plus, the Infra-Red line, with dryer, dryer brush and straightening iron, and the Super Turbo Crystal VTX-40 fan. “We received almost 90% of our biggest customers at the fair”, said Giovanni.
Source: Eletrolar News Magazine 156
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