MOTHERS DAY BOOKLET Headphones: big bet for the date
by Leda Cavalcanti
Among the reasons for this result is the transition to a new reality, based on the home office and remote learning, says Bruno Freitas, senior manager of Samsung’s wearables and accessories business unit. “This moment has spurred people around the world to look for devices capable of improving concentration, blocking unwanted sounds and increasing the level of privacy to make the use of shared spaces possible.”
Another factor that contributes to broadening the acceptance of the products is the True Wireless Stereo (TWS) technology, which allows for a better listening experience and greater immersion. “Bluetooth headphones are ideal for physical activities, as they make it possible to use the devices wirelessly and, sometimes, at a certain distance from the smartphone. There is an increasing demand for comfortable devices to practice sports”, says Jeferson Ferrão, CEO of iWill.
This is one of the reasons that lead sportsmen to headphones with Bluetooth connection. “They also look for the noise cancelling function, which guarantees greater concentration, leaving them immersed to better execution of the exercises”, says Luciano Barbosa, head of the Xiaomi Brazil Project. “For the mother who practices sports, the ideal is for the phone to be wireless and Bluetooth”, reinforces Rodrigo Berti, product director at Multilaser.
Products gain market
In recent years, sports headphones have been gaining market share. “They accompany society’s appreciation of well-being and a more active life. When we talk only about the female audience, this sense of health care is even more present”, says Luciano Sasso, VP of sales and marketing of the consumer audio category at Harman in South America. With its brands, JBL and Harman, he expects very positive results on the date.
Historically, May is the best month of the first half in terms of sales, says Bruno Morari, marketing director of the TPV Group, which has the Philips brand. “In 2021, May broke the record for headphones sales in relation to all other months of the year, reaching an impressive number of 450,000 units. Therefore, we pay full attention to this important date.”
In 2021, sales were special. “They skyrocketed, not only because of physical activities but also because of the increase in home office and home schooling. On commemorative dates, quality products sell well. In 2021, 1,500 headphones were sold in the period around Mother’s Day,” says Hicham A. Hamze, director of Summerland. “With the investments we made in the audio line and the increase in the portfolio, Philco had 259% growth in sales from 2019 to 2021′,” says CEO Cristiane Clausen. “At a time of gifting a loved one, headphones are among the first options,” says Rafael Assa, commercial director of Geonav.
Check out some great headphones for Mother’s Day
From January 2021 to the same month in 2022, sales of headphones and headsets grew by 1.2% in units and 3.1% in revenue, GfK figures show.
GEONAV
The brand renews, this year, its entire line of AER headphones. One of the highlights is the AerLive, which has TWS (True Wireless Stereo) technology, that is, there is no wire between the headphones and the smartphone. Using Bluetooth 5.0, the pairing of the headphones is fast and efficient, not disconnecting easily. It comes in two colors: black with space gray and white with silver. The case itself that holds the headphones is also the charger, increasing autonomy by an additional 9 hours before being recharged.
Another highlight is the AerBone Max, an updated version of the bone-conducting model. Its main characteristic is that it is an off-ear headset, that is, it does not stay on the ear and uses the bones of the face to transmit sound to the ear canal. It allows you to hear what is going on around you and, at the same time, listen to music, podcasts, and participate in online meetings. Now, with greater autonomy, up to 8 hours of music, and Bluetooth 5.0, with faster pairing, it is comfortable for prolonged use. It has protection against sweat and light rain (IPX4).
AerLive – Suggested price as of February 25, 2022: R$ 199,00.
AerBone Max – Suggested price as of February 25, 2022: R$ 499,00.
HARMAN
A novelty in the Brazilian market, the JBL Endurance Race is suitable for anyone looking for their first wireless sports phone. With up to 30 hours of combined playback, it brings JBL Pure Bass for enhanced bass. IP67 rated, dust resistant and waterproof, and ergonomic fit with Twistlock™ technology to alleviate pressure point discomfort for better sealing and stability. It also has Smart Ambient resources.
Another headset is the JBL Live Pro+TWS. More sophisticated, it combines design and sound quality. It has autonomy for up to 28 hours of playback with True Wireless, fast charging and ergonomic case. Water resistant, it is presented in black, white and rose gold. With adaptive noise cancellation, calls are optimized by three microphones (one feedback microphone for wind suppression and ambient noise reduction, and two dual beamforming microphones to capture voice). It has Smart Ambient capabilities through the My JBL Headphones app.
JBL Endurance Race – Suggested price in February 17, 2022: R$ 549,00.
JBL Live Pro+TWS – Suggested price in February 17, 2022: R$ 1.099,00.
IWILL
To date, it has two products, completely wireless and with high sound quality. TWS Flow is a discreet and minimalist headphone, suitable for anyone who wants to listen to music, podcasts and audio without drawing attention. It can be found in black, white and pink.
Another device, the Elite Bass has great sound isolation and can reach 25 hours of music straight. It is available in black, white with silver and white with rosé. Both have long-range Bluetooth connection and 360° sound effect.
TWS Flow – Suggested price in February 2, 2022: R$ 299,00.
Elite Bass – Suggested price in February 2, 2022: R$ 399,00.
MULTILASER
Highlights two products. Pulse Drop has balanced stereo sound and bass. Its True Wireless Speaker (TWS) technology allows the two earbuds to connect without the need for any kind of wire, transmitting stereo sound (left and right channel, separately). The battery lasts for five hours. It is suitable for mothers who practice sport.
The other brand device is the Pulse Flow, a Bluetooth headphone with stereo sound, balanced bass, comfortable and with TYPE-C connection. It has 12 hours of battery life, adjustable temples and Bluetooth 5.1
Pulse Drop – Suggested price in February 16, 2022: R$ 159,90.
Pulse Flow – Suggested price in February 16, 2022: R$ 179,00.
PHILCO
It offers two products for the date. The Philco PFO03 HighBeat Bluetooth headphone has components that prioritize sound fidelity and noise smoothing. It has padded shells that provide greater comfort in use for long hours. It has an integrated microphone and a battery with 22 hours of autonomy. It is available in black and rose gold colors.
Another product is Philco PFO06 HighBeat Wireless Headphone, Bluetooth 5.0, wireless, with clear bass and treble, fast pairing and high transmission rate. It has an SD card slot (not included) and FM radio. Allows you to answer calls without taking your cell phone out of your pocket.
PHILIPS
Presents two devices for Mother’s Day. The UH202 Bluetooth headphone has power for up to 15 hours of music, is comfortable and has a microphone to answer phone calls. It is one of the most versatile models, informs the brand.
Another model is the TWS T1235 headphone, totally wireless, with sound quality, volume and strong bass. According to the company, it is one of the best sellers. The brand also offers a line for athletes, a niche market that often requires specific products, with the TASH402 and A3206 models, which are resistant to impacts, sweat and water.
Bluetooth UH202 headphone – Suggested price in January 21, 2022: 239,00.
TWS T1235 – Suggested price in January 21, 2022: R$ 299,00.
SAMSUNG
The smallest and lightest earphone of the brand, the Galaxy Buds2 has Active Noise Cancellation technology, which blocks up to 98% of external sounds. Dual speakers deliver crisp high notes through its tweeter and bass through the woofer. In outdoor calls, the voice is clearer with the solution that filters out background noise. If the person needs to hear what’s around them, just enable the headset again with one of three adjustable ambient sound levels through the Samsung Galaxy Wearable app.
Another handset is the wireless Galaxy Buds Pro. It has a larger two-way speaker system. It is equipped with three microphones with Wind Shield, for outdoors protection. It has the Ambient Sound feature, which uses artificial intelligence to detect when the person is talking to another and automatically lowers the volume. Intelligent Active Noise Canceling removes up to 99% of external noise. The battery has autonomy for up to 28 hours straight. It has IPX7 water resistance certification, the highest standard in the Galaxy Buds range.
Galaxy Buds2 – Suggested price in February 8, 2022: starting at R$ 899,00.
Galaxy Buds Pro – Suggested price in February 8, 2022: starting at R$ 1.399,00.
SUMMERLAND
Highlights two models for the date. One is the Bluetooth 01 headphone, which offers up to 12 hours of playback, is lightweight, sturdy and folds, which makes it comfortable, portable and compact. It takes up no space in bags or backpacks and is available in a wide variety of colors.
One more device is the TWS Stereo EB300 headphone, which has a premium semi-in-ear design. It is comfortable and weighs only five grams. It allows 25 hours of use, even with a case 20% smaller than airpods, highlights the company.
Bluetooth 01 headphone– Suggested price in February 3, 2022 for B2B sales: R$ 135,00.
TWS Stereo EB300 headphone – Suggested price in February 3, 2022 for B2B sales: R$ 185,00.
XIAOMI
One of their bets is the Redmi Buds 3. Light and with a semi-intra-articular design, it is comfortable even if used for a long time. It has dual microphones with echo cancellation and noise-reducing technology. Water and dust resistant, guarantees IP54 protection. On one charge, you can listen to up to five hours of music, or 20 when docked in the charging case. The Qualcomm® QCC3040 chipset has the new generation of Bluetooth 5.2, which consumes less power and maintains stable connections up to 10 m from the device.
Another product, Redmi Buds 3 Pro, Bluetooth, is equipped with hybrid noise canceling (ANC) technology. It has a dual microphone that filters background noise and generates anti-noise waves, which reduce up to 35 dB of sound. One of its main features is the possibility of dual connection, which allows you to pause the series to answer the call and resume the race without the need to re-pair the devices. A single charge gives you up to six hours of battery life and 28 hours with the charging case. Available in black and grey.
Redmi Buds 3 – Suggested price in February 7, 2022: R$ 599,99.
Redmi Buds 3 Pro – Suggested price in February 7, 2022: R$ 899,99.
Source: Eletrolar News #147
