Releases in the category of smartphones
Cell phones and smartphones grew 16% in revenue from the beginning of 2020 until the end of August, which encouraged companies to sell this end of the year, mainly on Black Friday and Christmas. You can find the news here.
LG
It highlights its LG VELVET smartphone, an Android 10 Pie with 3D Arc design, in the colors Illusion Sunset, Aurora White and Aurora Gray. It has three rear cameras with flash, 48 MP main lens, 8 MP wide-angle lens and 5 MP depth. 16 MP front camera and Quad-Cel technology, with 4K recordings. It has a 6.8’’ P-OLED Cinematic FullVision screen, Octa-Core Qualcomm Snapdragon 845 processor, 6 GB RAM memory and 128 GB internal memory with the possibility of expanding up to 2 TB with a micro card.
Dates like Black Friday and Christmas represent a lot for retailers, says Roberto Barboza, vice president of sales at LG. “The pandemic that hit Brazil has caused several changes in consumer habits, such as the gradual use of the mobile payment system, which should continue.”
MOTOROLA
Very optimistic for Black Friday and Christmas, Rodrigo Vidigal, retail sales director, highlights the resumption of smartphone sales since June.
“We believe that we will fully recover the negative impact caused by the pandemic.”
The company’s bet is on the Moto e7 and Moto g9 Families. The Moto g9 Plus has a 5,000 mAh battery, 30 W TurboPower ™ charging and Max Vision screen 6.8 ”FHD + HDR10. It also has four cameras, the main one with a 64 MP sensor, Quad Pixel technology and Night Vision. It also has a 118º ultra-wide sensor, Qualcomm® Snapdragon ™ processor 730G and 128 GB, with the possibility of increasing an additional 512 GB using a microSD card.
POSITIVO TECNOLOGIA
In the category of smartphones, it launches, next November, a model with different configurations, aimed at the intermediate price range, and with large storage capacity. The company is preparing a device that allows people to store many photos and videos. It will also have cameras with high image resolution capability.
The new product will have premium features, modern design, and battery for hours of navigation, says Cristiano Freitas, the company’s business and mobility director. “Before Black Friday, we will have a modern, beautiful and great performance phone, with a very competitive price.”
XIAOMI
The company bets on the Redmi Note 9 and Redmi Note 9 PRO lines, in the medium and intermediate categories, in addition to another novelty, the Pocophone X3 model. “Our expectation is very positive for those that are some of the main lines for our operation this year. We will present news on smartphones and ecosystem”, says Luciano Barbosa, head of the Xiaomi project in Brazil.
The Redmi Note 9 Pro has four cameras with a 64 MP sensor, 5020 mAh battery and 30 W fast charging, Snapdragon 720G processor and 6.67’’ Full HD screen with reduced notch. The 16 MP front camera has artificial intelligence with slow motion video recording function.
Source: Eletrolar News #138 – by Dilnara Titara
