ARTICLE – ABRADISTI
The ICT distribution market evolves with the Reseller Census
In 2024, we are in the 13th edition of the Abradisti Reseller Census. The survey has been improved over the years. One of the advances is being able to identify which type of reseller operates in the market. Is it a strategy for distributors to have an action plan for different types of resellers? We need to (re)know them!
Since 2022, we’ve noticed that the number of value-added resellers, which we call VARs (value-added resellers), has increased a lot. Among the Census questions, we found out how important service is in this reseller’s business portfolio.
Another question added in 2024 business with the cloud, which is a reality in the day-to-day lives of distributors and resellers.
Still on this subject, it has become essential to ask resellers, in general, who they buy from the most. We know they buy from distribution, but do they also buy from marketplaces? Do they buy direct from the supplier? Or from offers of the international marketplaces? This is very important data, which shows us the behavior of resellers.
This data is extremely important for manufacturers, distributors, importers, and consumers to take advantage of an updated and constantly changing Brazilian market.
Source: Eletrolar News Ed. 160
