José Jorge Nascimento Jr., President Of The National Association Of Manufacturers Of Electro-Electronic Products (Electronics)

Just one month away for Christmas and Black Friday, the industry sees with moderate optimism 3rd quarter sales.

The 4th quarter, thanks to the two events, Black Friday and Christmas, has historically been decisive for the industry results, and we hope that this year will be no different. Despite the pandemic, 2020 had a very positive impact in the period, enabling us to end the year stable even with the chaos that occurred in the 1st semester.

However, we must recognize that today we live in a completely different moment. If through one side we are relieved with the vaccination advances, through the other we have a consumer inclined to spend part of their income with entertainment, leisure, and specially tourism.

This dispute for consumers resources is natural and predictable. In fact, what is concerning is that this positive movement towards normality occurs in a very delicate economic scenario, with a strong pressure on inflation and exchange rate that increases logistics and supply costs. Consequently, the increase in product prices is inevitable.

Yet, we remain confident working hard to serve the retail in the best way, seeking the competitiveness necessary to overcome current challenges.

Source: Revista Eletrolar News #145

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