Beurer confirms its participation at Latin American Electronics 2020

Beurer confirms its participation at Latin American Electronics & Eletrolar Show 2020

The Germany brand has more than 1,000 health and wellness products.

Beurer, which works with items related to health and well-being, confirmed its participation at Latin American Electronics and Eletrolar Show 2020. “Our goal is to show the brand to the Brazilian public”, says Santiago Garrido, CEO of Garrido and Guzman, distributor of Beurer.

At last year’s fair, one of its highlights was Snore, a sleep mask that detects snoring in real time and interrupts it with pulses of gentle vibration, opening the airways.

Founded in Germany in 1919, the brand arrived in Brazil this year, but is present in more than 180 countries. “Eletrolar Show is the most important fair we participate in, it opens doors for us to enter the magazines”, says Santiago.”

This year, the fair will occupy 100% of the Transamerica Expo Center, which represents 36,000 m² of area, to receive new categories of products, services and sales channels.


The Latin American Electronics is the largest trade show of the region for consumer electronics, home appliances, mobile technology, housewares and IT. It will be held from July 13 to 16, 2020, at the Transamerica Expo Center in São Paulo, Brazil. Access for more information.

Date: July 13-16, 2020
Venue: Transamerica Expo Center – Av. Dr. Mário Villas Boas Rodrigues, 387
Organizer: Grupo Eletrolar
Phone: + (55) 11 3035-1030

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