Connected Home is a world trend
Connected homes are gaining the attention of Brazilians and are big business for retail. By the end of this year, about 327 million homes worldwide will have at least one device connected, Google research reveals. In Brazil, the market began to pay attention to connected devices in 2019, when smart boxes officially arrived in the country.
by Dilnara Titara
Controlling devices from a distance, via applications and virtual assistants, and having smart products saves time and creates comfort. So much so that, in Brazil, 80% of members of the middle class want a connected home. And using all these technologies is only possible with the internet. It is through it that all devices can be connected and activated remotely.
The Internet of Things (IoT) made the desire more real. “These are innovations that make everyday life more practical, combining safety, comfort, economy and sustainability”, highlights Fábio Andrade Sebastiani, Intelbras business unit director.
All about connected home
A connected home allows remote control of equipment through applications and virtual assistants, with voice command and using the internet, so that they can perform actions on their own and connect with each other. Its benefits go beyond making everyday life easier. The connected home brings enhanced security, water and energy savings, practicality, convenience and greater comfort to the home.
They are customized solutions according to people’s needs and lifestyle. With these devices, it is possible to transform environments, automating lighting, sound, cameras, air conditioning, among other devices. “This technology offers numerous advantages in a smart home system. In addition to linking different types of products, it is possible to save time, money and energy in daily activities”, comments Marcelo Castro, CEO of i2GO.
How to differentiate products for the smart home and the connected home? “It’s possible to have a smart light and activate it by voice or an app, but making the home connected is more than just triggering it, it’s programming the devices to adapt to the routine, like turning on the lamp when the alarm goes off or lowering its intensity at night,” says Nayara Diniz, Steck’s product manager.
Even more connected
The expectation of technological expansion into homes is high, and the home automation market is very promising. “There are indicators that it will be one of the big businesses in the next five years, as more and more products are being launched to be incorporated into the connected home, and at an extremely fast speed”, highlights Antonio Carlos Pazetto, commercial manager at Elgin.
Connected home products are increasingly pres-ent in Brazilian homes, says Marcello Liviero, national sales director at TP-Link. “The most notable example is smart TV, which have become very popular in the last five years. According to data from the company Statis-ta, the market for smart products grew around 40% in 2020 compared to 2019.”
Today, there are more than 500 product options available with integrated or compatible Alexa, which make home automation much easier and more accessible and that arouse interest, says Daniel Almeida, business development manager for Alexa in Brazil. “With Alexa and the new compatible products launched, it’s much easier to have a smart home.”
Making everything connected does not in principle fit every pocket, but over time, most products will come out of factories supporting smart ecosystems. “With the natural movement of the market and the new products entering the category, the trend is for connected homes to be increasingly accessible, leaving the devices integrated and increasing the use of IoT”, says Rafael Assa, CEO of Geonav.
People look for quick and practical solutions that help them in their daily tasks. “The growth of the connected home market goes beyond entertainment. It is necessary to deliver benefits to the consumer”, comments Cláudio Blatt, president of the board of directors of Elsys. “The ease offered by these devices will become increasingly valued by the Brazilian consumer”, says Leandro Azevedo, head of product at WAP.
The concept of connected home is a reality, says Sonah Lee, marketing director for LG in Brazil. “The trend is for the house of the future to have more and more products connected to each other, optimizing and facilitating everyday life.” Thiago Araripe, marketing manager at Xiaomi Brazil, says that consumers are increasingly familiar with connected products. “The consumer notices the benefits offered by the devices technology, which aim to optimize time.”
The Brazilian market projection for the smart home exceeded US$ 1 billion in 2020, with estimates of tripling by 2025. The category has been growing on an average of 22% per year. “People have been looking for more convenience and novelties for their homes”, says Cristiane Clausen, executive director of Philco. Check out what’s new for home environments, including security, lighting, living room and cleaning.
Among the devices that have been launched with Alexa recently by Amazon are the Echo Show 10, the Fire TV Stick, the Fire TV Stick 4K and the voice remote control, with dedicated buttons for apps and television controls. The Fire TV Stick 4K delivers great picture quality, vivid and realistic colors up to 4K Ultra HD resolution, with support for Dolby Vision, HDR and HDR10+, plus voice remote control with built-in Alexa and Dolby Atmos support.
“With Alexa and the new compatible products launched, it’s much easier to have a smart home.”
Fire TV Stick 4K – Suggested price as of June 15, 2021: R$ 449,00.
The Fire TV Stick has a Quad-Core 1.7GHz processor and streaming up to 1080p Full HD at 60fps with HDR compatibility. Dual-band Wi-Fi and dual antenna support 5GHz networks for more stable streaming. It also offers Dolby Atmos support for an immersive sound and redesigned experience for Fire TV, with new voice remote control.
Fire TV Stick – Suggested price as of June 15, 2021: RS 379,00.
Its line of intelligent products includes lamps, luminaires, universal controls, projectors, LED strips, sockets and switches, among others. One of the highlights is the recessed and superimposed LED lighting/panel/ceiling light, a versatile product, with the same dimensions as those already sold in the country and which can be activated and controlled via voice command or by cell phone/tablet. The user can change the color temperature (cool white, warm white or neutral white) and change the luminous intensity.
“There are indicators that it will be one of the big businesses in the next five years.”
Smart Luminary panel – Suggested price as of June 15, 2021: R$ 199,90.
The light bulb is the best-selling item in this connected/smart home line. It replaces traditional light bulbs, has a power of 9W and is turned on and controlled via voice command or cell phone/tablet. It is to be used on a lamp, luminary lamp, and has the advantage of creating scenes and scheduling times. It can also be dimmed and activated from anywhere via a cell phone/tablet.
Smart Color Lamp – Suggested price as of June 15, 2021: R$ 79,90.
SMARTY is the first Android TV device approved by Google and Netflix, developed in Brazil with integrated Chromecast. It makes it a smart TV with the Android system enabling the installation of streaming apps, in addition to the functionality of Google Assistant via the remote control.
“The growth of the connected home market goes beyond entertainment.”
SMARTY – Suggested price as of June 17, 2021: R$ 379,00.
It has three smart model cameras, a Wi-Fi video intercom, a digital biometric lock and a Wi-Fi alarm kit. With a touch screen system, the Wi-Fi digital biometric lock allows residential access through biometric reading or registered passwords. permanent or temporarily. The product integrates with intelligent lamps, which can be turned on automatically when opening the door, and unlocked by the ELSYS Casa + app when requested.
Digital Biometric Lock – Suggested price as of June 17, 2021: R$ 1.299,00.
In August, it launches the smart camera with a 1080p rechargeable battery (HISCBT), with magnetic fitting for easy mobility. It has an autonomy of three months (enabling the motion sensor) and records in high resolution (full HD), with an angle of 130º, transmitting a wide view of the place. It can be installed outdoors due to its IP64 protection against rain.
“The trend is for connected homes to be increasingly accessible, leaving the devices integrated and increasing the use of IoT.”
Smart camera with 1080p battery (HISCBT) – Suggested price as of June 14, 2021: R$ 799,00.
Launches a Wi-Fi Smart Pet Feeder (HIPETCOM) in September. It is capable of programming up to 12 portions of rations (15 g), applied up to 10 times a day. Commands are performed through the Hi by Geonav app, available for iOS and Android. The dining room has a battery compartment in case of a power failure.
Wi-Fi Smart Pet Feeder (HIPETCOM) – Suggested price as of June 14, 2021: R$ 649,00.
The smart filament lamp offers lighting control from anywhere with smartphone or voice command, plus dimmable brightness, simultaneous control of multiple lamps, time settings and 7W of power. It has a retro and elegant look, allowing color control intensity and temperature. It is possible to program the times for turning the lights on or off. Wi-Fi connection is very simple, made by the i2GO Home app. It is compatible with Google Assistant and Amazon Alexa.
“It is possible to save time, money and energy in daily activities.”
LED smart Wi-Fi lamp bulb- Suggested price as of June 16, 2021: R$ 99,90.
With the smart Scale Fit scale, you can conveniently track daily, weekly and monthly results. It performs bioelectrical impedance analysis (BIA), supports up to 180 kg, has a Bluetooth 5.0 connection, profiles for measuring adults and babies, and quickly identifies those already saved in the app. It has 13 essential functions: BMI, body weight, body water, protein, bone mass, muscle mass, physical assessment, non-fat body weight, body age, body fat index, body type, basal metabolism and visceral fat. All controlled through the i2GO Home app.
Smart Scale Fit scale – Suggested price as of June 16, 2021: R$ 299,90.
The smart locks IFR 7000 and IFR 7001 (recessed models with and without handle) have one of the easiest installations on the market (ABNT standard). They allow opening by password, proximity tag, key or digital biometrics. It has self-locking and do not disturb function. It is possible to manage access and users remotely, control times, dates, release visits and create triggering routines. All functions are enabled with ICA Automation Hub 1001 (purchased separately).
“These are innovations that make everyday life more practical”
Smart IFR 7000 and IFR 7001 Locks – Suggested price as of June 16, 2021: starting at
The IZY line has more than 27 different solutions, including power devices compatible with Alexa and Google Assistant virtual assistants. The smart Wi-Fi LED lamp bulb is the highlight; it is one of the most democratic products to start home automation. Just place it into the socket and configure it by the IZY app to customize the lighting. It changes the color (16 million colors), the light intensity and turn on and off from a distance. Another item is the controller, which can be inserted into a 4 x 2 junction box and control lighting systems independently.
LED smart Wi-Fi lamp bulb – Suggested price as of June 16, 2021: R$ 99,90.
The 65” LG OLED GX Gallery Design has an OLED screen with pure black reproduction and perfect colors through its infinite contrast. Its connectivity is through hands free voice commands, transforming the TV into a home control center. It adds convenience when managing home devices through the built-in personal assistants in Portuguese, such as Google Assistant, Amazon Alexa and the ThinQ AI artificial intelligence platform.
“The trend is for the house of the future to have more and more products connected to each other.”
LG OLED GX Gallery Design – Suggested price as of June 17, 2021: starting at R$ 22.999,00.
LG PuriCare™ 360° ensures pure and clean air, with the option of remote monitoring and control via the LG ThinQ app. The purifier’s 360° multi-filtration system eliminates 99.9% of viruses, bacteria and allergens. With the Smart indicator, it is possible to identify the air quality of the space using four color levels
LG PuriCare™ 360º – AS651DWH0 (1 filter) – Suggested price as of June 17, 2021: starting at R$ 5.999,00.
With the PAC12000ITQFMW PROTECT and PAC24000IQFM9W PROTECT, the air conditioning line has an intelligent model with integrated Wi-Fi, being able to program the temperature, adjust the operating settings and turn on the device remotely, all through the app. This line also has the EcoInverter compressor, which guarantees energy savings and quiet operation, and Virus Protect, a filter that prevents the proliferation of viruses, pollen and environmental odors. These air conditioning models are available in cold and hot or just cold versions, from 9 BTU to 30 BTU.
“People have been looking for more convenience and novelties for their homes.”
Price not available
The outdoor smart camera has IP65 protection rating. Films and records in HD, plus presence detection and night vision.
“Making the home connected is more than just triggering it, it’s programming the devices to adapt to the routine.”
Outdoor camera – Suggested price as of June 11, 2021: R$ 559,99.
The company has been developing the Smarteck line since 2019 and operates in four connected home categories: electrical, lighting, security and automation. Last June, it launched 11 more SKUs, highlighting the mini-internal switch, which can be installed in the common home switch make it smart.
Mini-internal switch – Suggested price as of June 11, 2021: R$ 89,99.
The brand brought to Brazil Wi-Fi 6, with gigabit speed and intelligent solutions to avoid interference between networks, and MESH technology, in which two or more routers work together to create a single network, both for smart homes. The Deco X20 combines the two technologies and supports up to 100 connected devices without interference. For connected homes, it offers the Deco M9 Plus, with four Wi-Fi antennas, one Bluetooth and one with Zigbee technology, which allows the router to create an independent connection with these low-power devices, providing greater speed and security.
Deco X20 (2 routers kit) – Suggested price as of June 10, 2021: R$ 1.900,00.
Deco M9 Plus (2 routers kit) – Suggested price as of June 10, 2021: R$ 2.200,00.
Launches in September the WAP WCONNECT robot vacuum, with water tank and mop. It vacuums dust and wipes at the same time. It has a central brush, the turbo Brush, which increases efficiency in cleaning and removing fur and hair from carpets. It has its own application used as a remote control for moving the product, choosing the functions and the time to start cleaning. The application is compatible with Amazon Alexa and Google Home assistive devices, making it possible to transmit commands to the robot vacuum.
“The ease offered by these devices will become increasingly valued by the Brazilian consumer.”
Robot vacuum WAP WCONNECT – Suggested price as of June 17, 2021: R$ 2.899,90.
The Smart Home 2 wireless sensor kit is easy to install. After it is turned on, in a few minutes it works in an automated way, and the user can create routines for his home. It can be used as an intelligent alarm, detecting movements in presence sensors and in openings of doors and windows.
“The consumer notices the benefits offered by the devices technology, which aim to optimize time.”
Mi Smart Sensor – Suggested price as of June 16, 2021: R$ 919,99.
The Mi Vaccum Cleaner Xiaomi G10 has the advantage of being able to use it for more than an hour with one recharge. With a modern design that favors its handling, it has three suction modes: Eco, for more punctual cleaning, Standard, for routine cleaning, and High Power, for heavy cleaning. The battery is removable and easy to fit into the base. It only takes one movement to make the switch.
Mi Vaccum Cleaner G10 – Suggested price as of June 16, 2021: R$ 3.955,99.
Source: Eletrolar News Magazine #143