Eletrolar Show and Latin American Electronics 2020 will occupay 100% of Transamerica Expo Center

Eletrolar Show celebrates 15 years, closes 2019 with 40% growth in sales, compared to the same period of the previous year, and occupies the 36,000 m² of the exhibition center.

Created with the vision of the future for the realization of business and lasting partnerships, Eletrolar Show reaches its 15th  edition consolidated as Latin America’s largest B2B fair of consumer electronics, home appliances, mobile phones, housewares and IT. In 2020, the fair will be special and will have another pavilion to host new categories of products, services and sales channels, which is important at a time when companies reformulate processes and strategies. The total exhibition area will be 36 thousand sqm.

The business outlook is quite positive for 2020 as the economy is already showing signs of recovery. Data from the Brazilian Institute of Geography and Statistics (IBGE) show that trade sales grew 0.7% last September, the fifth consecutive high in the year, highlighting furniture and appliances, which had 5.5% increase in sales. These results led the industry to close the third quarter with a 1.6% increase, a sign of the stronger pace in the period.

In its fifteen years of realization, the fair became the biggest meeting point between industry and retail in Brazil and in Latin America. The events promoted in parallel point the way for businesses that come up with new technologies.

For 2020, the Eletrolar Show & Latin American Electronics will provide big news for the industry:

Arena Gamer, an immersion for retail in the gaming world. Unprecedented in a B2B fair, the initiative aims to generate content and more business opportunities for manufacturers, retailers, influencers, gamers and everyone involved in this market.

Arena Test & Ride, a space dedicated to the presentation and experimentation of new trends in sustainable technologies in the urban mobility sector.

And the Connected House will transform the ES2020 VIP Retail Lounge into an all-connected environment giving shoppers the beginning of the connectivity experience that will be present throughout the show.

Region Numbers

Eletrolar Show’s programming is complemented by the numbers of the electronics segment, which the research firm GfK presents in all editions. “It is an exclusive study, which in 2020 will also cover the behavior of the entire Latin American market. We always seek to open new opportunities for companies, including in the international market,” says Carlos Clur, president of the Grupo Eletrolar, organizer of the fair.

Check some of the exhibitors confirmed for next year’s event, which will be held from July 13 to 16 at the Transamerica Expo Center in Sao Paulo: Mondial Eletrodomésticos, Atlas Eletrodomésticos, Elgin, Lenoxx, Cadence, Gree, Altomex, Elsys, Ventisol, Lehmox, Geonav, Aukey, Track & Bikes, Bedinsat, Xtrad, HPrime, Mox | Dotcell, Customic, Baseus, I2GO, Maxxi House, HRebos, Gedaite, Beurer, Gorila Shield, Dapon, NovaDigital, Devia, Fam, Fancy, Sumexr, Duinb, Briggs & Stratton, EKS, Khaled, Lelong and Yeeko.

In order to increase the turnover for manufacturers, retailers, distributors, importers and exporters, the Grupo Eletrolar will sponsor, with airfare and lodging, the arrival of buyers from retail chains that are not based in São Paulo and also from Argentina, Bolivia, Chile, Colombia, Paraguay, Peru and Uruguay. In parallel to the fair, will be held the Latin American Electronics International Trade Show and the Latin American Housewares.

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