Messe Frankfurt, in partnership with the Grupo Eletrolar, launches Interior Lifestyle South America, an extension of the renowned Ambiente fair
By Dan Lan
Event marking the expansion of Messe Frankfurt’s consumer goods portfolio will showcase global trends in home and décor sectors.
Messe Frankfurt, one of the world’s largest organizers of events and congresses, is expanding its presence in the South American market with the launch of Interior Lifestyle South America, in partnership with the Grupo Eletrolar. The event will take place from June 23 to 26, 2025, at the Distrito Anhembi (SP), and will be held simultaneously with the Eletrolar Show, the largest B2B trade fair in Latin America for the consumer electronics, home appliances, and consumer goods sectors.
This new event is an extension of the renowned Ambiente fair, a global reference in the sector, and aims to showcase the latest innovations in the home and décor market. The first edition is expected to feature approximately 1,500 exhibitors from Latin America, Europe, and Asia, with an anticipated attendance of over 40,000 professional visitors, positioning the event as a strategic platform for business, innovation, and networking.
Detlef Braun, Executive Board Member at Messe Frankfurt, emphasizes the strategic importance of the event: “We are very pleased to expand our activities in the South American market with Interior Lifestyle South America. This reinforces our leadership in the consumer goods industry. Brazil, as one of the largest economies in the world and the largest in Latin America, provides an ideal foundation to drive the consumer goods industry and create growth opportunities for retailers and manufacturers. The new licensed event creates the perfect environment to strengthen the sector and its key players.”
With the support of Messe Frankfurt Argentina and its international network, the event will benefit from the expertise of the Grupo Eletrolar, which has over 25 years of experience in the Brazilian market, ensuring an organization that aligns with both local and global demands.
The event will occupy part of the 67,000 square meters dedicated to both trade fairs at the Distrito Anhembi, featuring products from various categories such as tableware, kitchen solutions, home solutions, interiors, and décor. The target audience includes professionals from wholesale, retail, e-commerce, and import/export sectors, who will have direct access to the latest trends and innovative products in the market.
Expanding Market
Brazil stands out as a promising market in the home décor and consumer goods segment. According to data from IEMI – Market Intelligence, national production of home products grew by 5.3% in the first half of 2024. Additionally, a report from KPMG, a business consultancy, projects an annual average growth of 8%in thedesign market until 2025, reaching a turnover of R$ 22.5 billion.
“The Interior Lifestyle South America will be a unique opportunity to connect the Brazilian market with global trends, offering a platform for innovation and sustainability. The home and décor market is growing, and we are confident that this event will be a milestone in the sector and a great success,” concludes Carlos Clur, CEO of the Grupo Eletrolar.
Event Details
Interior Lifestyle South America
Dates: June 23–26, 2025
Location: Distrito Anhembi, São Paulo, SP
