Mother’s Day / Televisions

IN FRONT OF THE TV

Family entertainment is a predicate of the television category, which, in 2024, had a 5% increase in sales volume compared to the previous year, according to data from NIQ T&D/GfK. New technologies stimulate sales.

By Leda Cavalcanti / Collaboration: Gustavo Sumares

Giving a television as a gift on Mother’s Day is a way to show affection and care, says Bernardo Cunha Pontes, executive director of the AIWA brand. “Choosing a smart TV for the occasion will provide moments of family entertainment. Faced with a more demanding market, models with high-definition images and sound quality stand out. For the date, we expect sales growth of over 10% compared to 2024.”

The integration of the internet and streaming content into the smart TV interface offers the best entertainment. The trend towards devices that deliver more technology, and innovation indicates that the date will be positive for sales in the category.

The gift is promising, the TV is the entertainment center of the home, says Alexandre Gleb, TV product manager at Samsung Brazil. “It is a way to bring the family together, something that every mother values. The trend for larger screen models, 65” and above, plus the demand for innovation, can elevate the entertainment experience with a variety of powerful AI-based solutions.”

The integration of the internet and streaming content into the smart TV interface offers the best entertainment, says Nikolas Corbacho, product manager at TCL SEMP. “With the advancement of technology, larger TVs require less distance from the screen, provide better viewing angles, and better contrast and color reproduction. We expect the demand for premium TVs, especially models 65” and above, to increase.”

Technology and connection

The combination of technology, entertainment and moments of family connection makes the TV an excellent choice, says Diego Oliveira, TV product manager at LG do Brasil. “Imagine the joy of a mother watching her favorite movie in cinema quality and in the comfort of her own home. We see a trend of greater appreciation for products that deliver technology, and everything indicates that this will be another positive period for the category.”

Mother’s Day is also an opportunity to boost the market, says Amanda Urzum, commercial director at Philco. “It is the second biggest date for TV sales of the year, second only to Black Friday. With new models arriving, bringing technologies and innovations, we hope to exceed expectations and achieve significant growth in sales.”

A significant increase in TV sales is expects says Bruno Morari, marketing and product director for the Grupo TPV (Philips and AOC brands). “The growth will be driven by high demand and promotions typical of the date. The constant evolution of models tends to attract consumers who want to give modern gifts. All of this contributes to the forecast of higher sales than those recorded in other periods.”

Last year, the television category saw a 5% increase in sales volume compared to the previous year, according to data from NIQ T&D/GfK.

Stimulated by the search for increasingly sophisticated entertainment experiences at home, the category continues to grow, says Iris Ramada, head of marketing at Bel Micro. “With the growth of streaming services and access to technology, we have seen a considerable increase in new product purchases. We expect sales on Mother’s Day to exceed those of the previous year.”

TVs for the date

 AIWA

Highlights the AIWA 75” GOOGLE TV 4K smart TV model, with Dolby Vision&Atmos voice control AWS-TV-75-BL-01-G. With 75”, it offers a cinematic image and immersive audio, by combining technologies such as Dolby Vision and Dolby Atmos. With an ultra-thin bezel, it brings the elegance of minimalism to the environment.It has the Google TV operating system and a processor with Quad-Core AI, Bluetooth, ALLMM, for a better gaming experience, and four HDMI 2.1 inputs.

It is equipped with 4K Ultra HD. The more than 8 million pixels on the screen and the resolution four times greater than Full HD accentuate contrasts and colors. HDR10 (High Dynamic Range) technology offers a realistic screen. The audio reaches the entire room with Dolby Atmos. It has Google and Whatchlist profiles. It is possible to control the TV from other devices in the house. It has a virtual remote control and Chrome Cast Built-in.

Smart TV AIWA 75” GOOGLE TV 4K – Suggested price on 11/01/2025: BRL 6,749.90.

AOC

Recommends the 7045/78G AOC Roku TV line, with 50” and 55” televisions. The 7045/78G models feature 4K resolution, a Quad-Core processor, 60Hz frequency and dual-band Wi-Fi connection, offering efficiency and speed for smooth, lag-free streaming.

The models combine hardware quality with the intuitive Roku operating system and were developed especially for audiences who value cost-benefit without giving up features that improve the television watching experience.

7045 Television

BEL MICRO

Available the 65″ HQ Smart TV. With an elegant design and thin frame, it fits perfectly into any environment. It has 4k resolution and an Android system, making the experience of watching your favorite content more enjoyable.

The device combines style, cost-benefit and technology, highlights the company, which is preparing to launch models and lines with more advanced technologies and more competitive prices.

65″ HQ Smart TV

LG

A highlight is the LG OLED evo AI C4 4K 55” smart TV. It is available in sizes ranging from 42’’ to 83’’. With exclusive LG technology, which provides 30% greater brightness, infinite contrast and more vivid colors for superior image quality, it has 4K Ultra HD resolution. It offers images with very high definition and details that optimize the viewing experience. It has a guarantee of up to five years of updates, which keeps the TV always with the latest technologies. It has an α9 AI Gen7 processor.

It uses artificial intelligence to automatically improve image and sound quality. Dolby Vision and Dolby Atmos provide more realistic images with advanced HDR and three-dimensional sound. It is compatible with gamers: support for 144 Hz, AMD FreeSync Premium, G-Sync and VRR, for fluid and lag-free gameplay. Its screen reduces reflections by up to 99% and ensures clear viewing even in bright environments. It has webOS Re:New, an updated operating system with advanced features, HDMI 2.1 and USB inputs, Bluetooth and Wi-Fi connectivity. It is compatible with voice assistants.

LG OLED evo AI C4 4K 55 Smart TV – Suggested price on 01/15/2: BRL 5,999.00.

PHILCO

For the date, the company highlights the 58” televisions. The PTV58GAGSKSBL 4K LED offers a screen size that allows you to experience a complete and intuitive audiovisual experience, with 4K resolution and a response speed 50% faster than other models in the category, according to the company.

The television provides true visual and sound immersion, thanks to Dolby Audio technology, as well as realistic colors and contrasts. It has a Quad-Core processor. With an elegant design and infinite edge, it adapts to all environments.

PTV58GAGSKSBL 4K LED

PHILIPS

The highlight is The One (PUG8808), available with 55″, 65″ and 75″ screens. It features Ambilight, the brand’s exclusive technology, on three sides, located on the rear edge of the TV. The device is compatible with the main HDR formats and offers bright and sharp images. Another differential is the panel with a native frequency of 120 Hz, which guarantees extremely fluid moving images.

It also has Dolby Vision and Dolby Atmos features, for a great image and sound experience. Compatible with HDMI 2.1, VRR and AMD FreeSync, it has features for responsive and smooth gameplay. Game mode also benefits from Ambilight, which guarantees greater excitement.

The One (PUG8808)

SAMSUNG

The QLED Q60D in sizes of 50”, 55”, 65” and 75” is an option from the brand. Through an exclusive processor, Quantum Lite 4K, users have a product that optimizes any transmitted content, transforming its resolution to 4K or as close to it as possible. The TV brings another level of contrast, with deeper black tones, as well as more vibrant and brighter images for an immersive experience that Samsung’s quantum dot panel can guarantee.

To make the experience even more complete, it is possible to connect the HW-Q600C soundbar model, which has 3.1.2 channels and includes Dolby Atmos technology combined with DTS:X. This combo makes the experience of watching movies at home more immersive and gives the sensation that the sound comes from different directions.

Q60D QLED TV – Suggested price on 01/17/2025: from BRL 2,849.00 to BR 7,199.00. Q600C Soundbar: BRL 2,099.00.

TCL SEMP

For Mother’s Day, the C Series stands out, consisting of premium televisions. Among them, the TCL Ultra-Premium 4K QD-Mini LED TV C855 delivers immersive sound and image quality, 4K resolution, Google TV operating system, which offers the entire HUB of Google services, in addition to QLED Mini LED panel technology, which provides a high level of contrast and brightness.

It has the Dolby Vision IQ and Dolby Vision Gaming systems and AiPQ Pro processor with Artificial Intelligence, which optimizes the image according to the content being played. Dolby Atmos offers total immersion in entertainment, in addition to an integrated subwoofer, all signed by Onkyo and with DTS Virtual:X technology, to provide a multidimensional space experience.

TCL Ultra-Premium 4K QD-Mini LED TV C855

Source: Eletrolar News ed.165