The 15th edition of Eletrolar Show & Latin American Electronics exceed visitation expectations, welcoming more than 27 thousand professionals from the sector during the four days of the event

Success of qualified visitation, more than 27 thousand professionals from the sector had the opportunity to learn new technologies in connectivity and innovation at the largest trade show between industry and retail of consumer electronics, home appliances and IT in Latin America

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Brazil, São Paulo, July 2022The Eletrolar Show & Latin American Electronics, which ended on July 14th, in São Paulo, brought many highlights that will be a trend this semester.

Over the four days, the fair received more than 27,000 professionals from the sector, 700 brands, both national and international, who brought about 10,000 products, including more than 2,000 launches. As every year, to ensure national representation, the organizer of the fair sponsored, with tickets and accommodation, the arrival of buyers from 150 regional retail chains, which represent more than 21 thousand points of sale throughout Brazil.

The 15th edition of the fair, the first in person since the beginning of the pandemic, presented novelties for everyone. The industry brought to the fair its commitment to the environment – from packaging to the final product. Investments range from energy savings and the reduction of water consumption in products in the electronics category to the disposal of electronic waste, renewable energy (solar panel) and LED lamps in the refrigerator.

At Casa Conectada (Connected Home), more than 60 products were integrated by artificial intelligence voice command to premium products, such as the 98” TV and the glasses with 140” images.

The Arena Gamer (Gamer Arena) space brought the future on screen, with state-of-the-art equipment and accessories. In Brazil, there are already more than 95 million fans, whether on console, mobile or PC, making the country the 5th largest consumer market.

Arena Mobilidade Urbana (Urban Mobility Arena) brought a concept that values quality and especially the choice of modes that opt for more sustainable means and aimed to promote products and services in a way that meets needs without harming the environment in the long term.

The Start-ups Lounge, a space dedicated exclusively to start-ups, in partnership with SEBRAE, brought innovation closer to investors in search of profitable business models with the potential to generate greater value.

“Eletrolar Show & Latin American Electronics had 700 brands, including national and international, which brought about 10 thousand products, including 2,000 launches. In addition, 150 retail chains from all over Brazil representing more than 21,000 points of sale came to do business at the event”, informed Carlos Clur, CEO of Grupo Eletrolar. “We believe in the recovery of retail in this second semester. Market data confirms that it is a stronger period of sales, encouraged by Christmas, World Cup, bonus salary and vacation purchases.”

“In conversation with some exhibitors, at the end of the fair, they were all optimistic that the technology, practicality, connectivity and comfort offered by the products will make the second half of the year one of great recovery in retail sales in general”, adds the executive. “And with this positivity, we announce the 16th edition of Eletrolar Show & Latin American Electronics – from July 10th to 13th, 2023, in São Paulo.”

To contribute to the revitalization of small retail, Grupo Eletrolar launched during the fair the ele, a B2B sales platform that unites small retailers with industry and suppliers in the sector.

Exhibitors’ opinion

“Participating in the 15th edition of the Eletrolar Show at the Connected Home Area was a great experience that allowed us to get closer to retailers, who were impressed with the demonstrations of the possible functionalities of the smart home, presented by Amazon Alexa together with the brands of devices integrated with our artificial intelligence. It was very interesting to be able to show how ambient intelligence is more accessible and to realize that retail customers from all over Brazil are more interested in our technologies”. Carol Gimenez, offline channel leader for Amazon Devices

“Our participation in the Eletrolar Show aimed to reinforce our pioneering spirit and innovation for the retail market in general, in addition to expanding business opportunities. We increasingly want to meet the needs of consumers by developing products that can be used by everyone with ease, making technology increasingly lightweight, user-friendly, and accessible.” Sonah Lee, head of marketing at LG Brazil

“Eletrolar Show 2022 was an excellent opportunity to present BLACK+DECKER to customers, in person, after two years of the pandemic. Showing product launches, including those made during the last two years without the physical presence of people, was an incredible and rewarding experience. In addition, the contact with customers was another positive point of the fair. After so long without being able to have face-to-face meetings, we were able to talk to customers and, at the same time, develop new business and have a better view for the future. The fair was a perfect opportunity for us to present the new concept of the brand’s products, minimalism. Freestyle is our big bet for people who increasingly live in small places and need appliances that adapt to this reality. We based ourselves on research to build this line. We expect a super positive result from coming to Eletrolar Show 2022.” Marta Schulz, marketing manager at BLACK+DECKER.

“Gree’s participation in the Eletrolar Show was very positive, generating new prospects and business opportunities. Several customers visited the brand’s stand during all the days of the fair”. Marcelo Viana, commercial manager at Gree

“The Eletrolar Show fair exceeded our expectations and brought new opportunities. In addition to the business relationship, we strengthen ties and celebrate the return of this event, which allows us to present launches and highlight products to an extremely qualified audience.” Ronaldo Moura, marketing and communications manager at Mallory

“We present our main novelties such as the Infinix smartphone with 5G technology and the intelligent robot vacuum. which can be controlled by voice or mobile app. In computers, we brought models like the Vaio FE 15 with integrated Alexa and the 2-in-1 Positivo Duo C notebook with Intel Celeron processor and touchscreen. At Eletrolar, we also had the chance to bring together current and potential customers from various parts of the country, do excellent business, expand our network of contacts and strengthen commercial partnerships.” Norberto Maraschin Filho, vice president of consumption and mobility at Positivo Tecnologia

“Eletrolar Show gave us the opportunity to present products that meet the trends of our market, contributing to specific moments in the journey of an entrepreneur in the sewing segment. During the event we were able to strengthen the relationship with our customers and even get closer more of them offering products that deliver the best in the finalization of sewing and personalization. The fair also gave us the opportunity to expand our mailing through contact with new dealers, always aiming to contribute to the success of our customers’ businesses.” Marcio Daniel, Brazil general manager at Singer

“We are very happy with SEMP TCL’s participation in this year’s Eletrolar Show. Grupo Eletrolar is a long-time partner and the event had a very positive result for us, in 2022. We launched, in our stand, several products, including the 98″ C735 TV, the largest screen available today in Brazil, in addition to plus eight models of TVs, two air conditioners and three cell phones. We were also able to present concept products available in the international market and offer visitors the opportunity to see up close and experience the most advanced technologies in TVs, soundbars, air conditioners and other white goods categories, in addition to getting to know our innovations in the connected home. and for the gaming public.” Maximiliano Dominguez, engineering director at SEMP TCL

“This is my first Eletrolar Show by Telefunken, but the seventh with Someco and other lines. The main objective was to communicate the return of Telefunken to Brazil with a wide line of products for kitchen, audio and personal care, carefully selected to mark the return of the brand to Brazilian homes. The result was very positive! After two years without events, due to the pandemic, I could feel the public really wanting to be at the fair. Retail was renewed and we were able to find a lot of news that was shelved and now physically available.” Marcelo Palacios, director of Someco, official representative of-Telefunken


Eletrolar Show & Latin American Electronics
July 10th to 13th, 2023
São Paulo – SP – Brazil

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