ARTICLE – ABRASA
Growth trend in the electronics category in 2023 requires after-sales innovations
The consumer electronics and home appliances market grows fast in Brazil and should advance in the coming years. Following trends and constantly innovating are decisive choices for companies to differentiate themselves from the competition and reach the next level. Betting on post-sales differential is, without a doubt, a recipe for success.
It is known that consumers, when deciding to buy electronics, especially those with higher added value, are very concerned about how the after-sales service will be. This is a relevant differential at the time of purchase.
Taking this growth into account, Abrasa is organizing itself to prepare service providers in order not only to keep up with demand but also to create IT tools, such as applications to make the consumer’s experience, when there is a need for a service, simpler, fast, and efficient.
The goal is to minimize bureaucracy when scheduling an appointment or even going to an authorized service. Facilitating interaction with consumers and making appointments simpler is a goal to be pursued in 2023.
Source: Eletrolar News #154
