Father’s Day Special – Gamers

by Leda Cavalcanti

The maturing of the Brazilian gamer market has advanced in recent years. Doubled growth in both game consumption and development. In the pandemic, those who kept their income had more time to consume games. Those who did not play began to be interested and those who already played began to do so even more. “This movement was very good for the world gamer industry”, says the president of the Brazilian Association of Digital Game Developers (Abragames), Rodrigo Terra.

Data from the Games Brazil Research (PGB) reveal that the country currently has 95 million people who play games, that is, almost half of the population, says Rodrigo. “We have a change in the profile of the gamer population, which is already massive, and we believe that this is a great catalyst for the market. But there is still room, even, for the national games themselves to grow, since they are known abroad, but not played much here.”

Brazil is the fifth largest consumer market for games in the world on any platform (mobile, console and PC). Consequently, there is a lot of room to grow. “But we are only the thirteenth in development, that is, we still have a lot of work to do to position the country as a major producer. We are already great consumers, so Abragames’ job is to continue promoting the national market to position us as one of the great producers”, explains the association’s president.

Numbers attract

The number of accessories for the gamer market is extensive and they all sell well. Notebooks, monitors, keyboards, mice and headsets grew 84% in revenue in 2020, compared to 2019. Last year, the increase in revenue was 95% over 2020. In sales volume, there was a growth of 56% in 2019 and 60% in 2021, over the respective previous years according to data from the research firm GfK.

Numbers attract companies. “LG is increasingly embedded in it. In 2021 alone, the global market increased its revenue by 12%, reaching $195 billion. In 2022, the projection is that the world market and the Brazilian market can grow again in the double digits. For this reason, we believe that the entire value chain can take ownership of this rapidly growing market. We gained 11 market share points in the segment”, says Leonardo Almeida, IT and B2B product manager at LG Brasil.

In recent years, the segment has shown significant sales results, says Luiz Sakuma, product director at Lenovo. “The growth is mainly driven by the mobility that the products offer, delivering, today, the same performance as consoles and desktops in the category. The pandemic has changed the way people work, study and play, and gaming devices have been sought after due to their high performance, enabling them to be used for activities other than gaming.”

Market is growing

The Brazilian market is one of the most important in the world, attests Gilson Crippa, commercial director of XT Racer. “We currently have more than 90 million players, whether on mobile or a powerful computer. We are still at the beginning of the fastest growing market in the world, more than cinema, television and football. Its growth is extremely superior and incomparable to other segments.”

Especially in the pandemic, the gamer market did well. “The entry of many desktop games into the mobile version has further accelerated the inclusion of smartphone accessories. The growth of the gamer line generated a lot of competition, but the gamer audience is specialist and differentiates products with guarantee and quality. I believe there is room for launches, following the new technologies”, says Jeferson Ferrão, CEO of iWill.

Globally, the market continues to grow. “In Brazil, the sector is still maturing and offers good possibilities for expansion and the presentation of novelties, as we perceive consumers of different ages interested in electronic games”, says John Zak, commercial director of X-Zone.

It is a mature market, but with room to grow, says Guilherme Kenji, product coordinator at Multilaser. “The category has been operating for many years, so there is a considerable number of players and products on offer. “However, because it involves several companies and compatibility issues, it is not always easy to be able to provide accessories that can be multiplatform, that is, compatible with all consoles and computers.”

Father’s Day

The date can record high sales rates, says Milton Júnior, product manager at Acer Brasil. “The gaming universe started with children and teenagers, but it has been part of the adult world for a long time, so Father’s Day is increasingly significant for this segment. The pandemic, which made people stay in their homes, gave the opportunity and a longer time to get to know the gamer world, its games, with competition even between parents and children.”

Commemorative dates always help sales, and the category has different audiences, it’s not limited to players. “We can’t forget about the graphic design, editing and content production fathers, who demand great performance for their high-end projects. We expect sales to be approximately 40% higher than in 2021,” says Andresa Palma, marketing manager at OEX Game.

The biggest target on the date, however, are the fathers who like to play. “They represent a large part of our audience, they are the best in the art of integration with their children, they make each activity remarkable and enjoyable. Today, there is an increase in demand for console and PC controllers, along with headsets. This is because parents are closer to their children during leisure time”, believes Francimar da Silva, Maxprint’s national sales manager! Dazz.

This closer relationship is a stimulus to the expansion of categories that are part of the gamer segment, says Cristiane Clausen, general director of Philco. “We have seen a significant increase in the number of fathers getting involved in the gamer universe, accompanying their children, in the gameplays and gaming communities. With the popularization of the habit among this audience, we see the opportunity of a record sales of our products.”

Product variety

The diversity of options is great for the date and, in addition to computers and notebooks, it includes joysticks, gaming chairs, HD monitors, console accessories, microphones, headsets, soundbar, webcams, headphones, wireless keyboards, chargers, speakers and a multitude of other items. The market is increasingly equipped.

Gaming headsets are among the most sought-after products, says Luciano Sasso, vice president of sales and marketing for the South American consumer audio category at Harman, which owns the JBL brand. “This occurs due to increased demand and user requests for higher quality headphones. In addition, we believe that the constant updating of products and the variety of options are crucial to maintain the great interest in our solutions. We cater to the needs of all consumer, whether they are a casual gamer, an enthusiast or even a professional.”

The gamer category is on the rise, highlights Kauê Salvatti, country manager Brazil at Trust. “With this, we believe that the commemorative dates greatly influence sales. We bet a lot on our products, so much so that we invest in partnerships over the months to make them reach more and more to the final consumer. We believe in an 18% growth in sales, in these seasonal dates.”

This market evolution always makes room for companies with the technologies of the moment, says Fabio Wei, communications analyst at Xtrad. We prepare for Father´s Day date, as the Brazilian market is especially connected to technology. We expect a 20% increase in sales compared to last year, a significant number due to the wide range of products.”

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ACER

It has two families of notebooks in the gamer segment, manufactured in Brazil. The Nitro 5 has 11th Gen Intel Core i5, i7 and Ryzen 7 processors, 8GB RAM, 512SSD alternatives, 1TB SSD and hybrid. It also offers GTX 1650 and RTX 3050 video cards and equipment with Windows 11. The machines are enabled for RAM and storage upgrades. They have a backlit keyboard, differentiated design and the Nitro Sense Acer tool to control the performance of the products.

The Predator Helios 300 family has options with an 11th generation Intel Core i7 processor, 16 GB, 512SSD AND 1 TB SDD, NVIDIA RTX 3060 and 3070 graphics cards and Windows 11. Aimed at the professional level, the devices are enabled for memory upgrades RAM and storage. They have a 4-zone RGB keyboard, Predator Sense and a 144 Hz refresh rate screen for those passionate about fluidity. The line also takes the 5th generation of AeroBlade technology, a cooling system that provides more airflow compared to other fans, even in the most intense competitions.

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IWILL

Highlights the TWS Gamer headset, compact and with high sound quality. With up to five hours of continuous music, it has low latency, leaving the response time between device and headphones very close to zero, without generating sound delays. It has LED lights that follow its design and ergonomic design for many hours of use. It works completely wirelessly and is compatible with Bluetooth connection devices

The second highlight is the 90º Cable, ideal for those who like to play games on their cell phones. Its 90-degree angle design allows for better usability of the device while it is charging. In two versions: USB-C, focused on Android devices; and Lightning MFi, approved by Apple and made for the brand’s devices. With 4 layers of internal reinforcement, including aramid fiber, material used in bulletproof vests, it is much stronger than standard cables. It has a hard aluminum USB connector and allows you to charge and transfer files at the same time.

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JBL

Recently, the JBL Quantum 350 Wireless, free of wires, has been added to its gaming line. The headset provides a full sound environment, even away from the PC or console. It has battery life for up to 22 hours of playback with the Power & Play feature. A quick five-minute charge gives you another hour of playtime. Ergonomic design, ventilation systems and the option to charge the headset during use give gamers quality and comfort for long gaming sessions.

Another highlight is the JBL Quantum Stream, a premium dual-standard USB microphone for streaming, recording, gaming and conferencing. Launched this year, it has two voice capture patterns for the user to switch between focusing on a single voice or omnidirectional, to capture more than one. Allows you to adjust features such as voice equalizer and RGB color, thanks to JBL QuantumENGINE technology. Three configuration options and a reversible stand allow the user to move the device 360°.

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LENOVO

The flagship product in the lineup is the Lenovo Legion Slim 7, featuring a dedicated NVIDIA®GeForce® Series 30 graphics card, which brings more realistic graphics and state-of-the-art AI capabilities. It has AMD Ryzen ™9 processors; RAM memory up to 32 GB; SSD storage up to 1TB and extra SSD slot that allows storage expansion up to 2TB. The aluminum chassis results in an ultra-thin (18.9 mm) and light (1.9 lg) design. It has a fingerprint reader on the power button and allows the webcam, with HD 720p resolution, to be closed with a touch if you are not in a video call or recording.

Another highlight is the Lenovo Gamer G25, a monitor with a refresh rate of 144 Hz and a 24.5” screen with a resolution of 1,980 x 1,080. It has AMD FreeSync™ synchronization technology, which optimizes the gaming experience. visual comfort Full function support (LTPS) for height, tilt, pan and portrait/landscape rotation allows user-specific usage.

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LG

Highlights the specific line, the LG UltraGear™, which provides the best experience for gamers in both Wide 16:9 and UltraWide 21:9 format, from 24” to 34”. Newly released, the LG UltraGear™ 27GN750 monitor has 240 Hz refresh rate and 1ms real response time, 27” screen in 16:9 aspect ratio, IPS panel and Full HD resolution, attributes that convey the richness of details of games. Next June, it launches the LG Ultragear™ 32GN600 and LG Ultragear™ 34WP65C models, with the aim of strengthening the market for the Father’s Day period.

Another product for Father´s day is also a recent release – the LG UltraGear™ Gaming Speaker Bluetooth speaker, which brings you the feeling of being part of the game. Among its differentials, it allows the accurate reproduction of audio with Hi-Fi Quad DAC, high resolution. It has an audio optimizer, in addition to 3D Gaming Sound, which adapts the game’s audio according to its genre.

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MAXPRINT | DAZZ

The brands of Grupo Rio Branco offer two products for parents. One of them is the Kondzilla chair, entirely crafted in metal and PVC. It has 4D armrest, reclining backrest up to 180°, adjustable seat, class 4 piston and high-density foam. It has a butterfly-type adjustment mechanism.

One more option for the date is the FT3 ULTRALIGHT 7.1 P3 / USB 2.0 headset. The company highlights that it offers the best sound immersion with 7.1 surround technology, from high to low. The product is ultra-light, weighs only 230 grams, and has a USB2.0/P3/P2 hybrid connection.

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MULTILASER

It offers the Warrior Tongea GA160/161/162/182 gaming chair, built with high quality and durable materials. It has a soft upholstery, developed in synthetic leather material and covered in mesh fabric, with a density of 28 kg/m³. It has excellent ergonomics, padded headrest, adjustable height and 50 mm nylon wheels.

Another option is the Warrior Artaxes JS090 steering wheel, with 270º rotation and vibration and resistance system for greater immersion in games. It has mounting bracket for tables and surfaces up to 6 cm thick and is cross-platform, compatible with PC, Xbox 360, PS3, Nintendo Switch, PS4 and Xbox One. In the last two, use with the original console controller is required. It has a sequential and semi-automatic shift through the butterfly flaps and a complete interface for navigation composed with D-PAD and more than 10 buttons.

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OEX GAME

One of its main highlights is the Game Chair GC500, designed with ergonomic features that allow for long gaming sessions. The chair has a sturdy and reinforced structure, a more elongated backrest, swivel seat with adjustable height, reclining support, upholstery on the back, cushions and seat, in addition to the sides in RGB LED. It has a remote control to activate the RGB LEDs.

Another option is the linked 3-in-1 mousepad, a product that combines practicality and style. It has induction charger, RGB LED and USB HUB. Currently, the brand registers greater demand for setup kits. This includes headsets, mouse, mouse pad and keyboards.

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PHILCO

Your Gamer PHS11V headset has 5.1 channel surround sound and powerful speakers, which preserve the authenticity of the media being played. Ergonomic, it has height and width adjustments that suit the natural lines of the face, extra-large shells, 100 mm in diameter, flexible integrated microphone, volume control knob and 2 m cord (with 1.80 m external). It also has a separate P2 plug for microphone and headphones and a USB connector for powering the side LED.

Another product is the Gamer PHS750 headset, which provides full immersion in games. Its padded headband design is RGB backlit. It has an integrated microphone, volume knob, 2 m cord (with 1.80 m external) and individual P2 connection for microphone and headphone and powerful speakers. It has 7.1-channel surround sound and noise-smoothing components. The line also has a mouse, keyboard and gamer monitor.

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TRUST

Presents in Brazil the Gamer Forze GXT 488 headset, officially licensed for Playstation4® and compatible with Playstation5®. Designed specifically for Sony’s console, it has clear sound and 50mm foam pads. It has a reinforced and adjustable head strap, connects directly to the Dualshock® wireless controller, has a 1.2 m cable and a built-in controller. User can adjust volume and mute microphone without having to access any menu.

For the date, it also offers the Mantis GXT 232 Streaming microphone. It has a USB adapter tripod for digital audio, with an adjustable angle that allows comfortable use, in addition to the pop filter, which guarantees clear audio reproduction. It is also suitable for parents who need to be heard clearly at meetings.

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XT RACE

It highlights two top-of-the-line models that look good both at home and in the office. One is the ergonomic Draco chair, with memory foam cushions and fabric parts, offering greater comfort on the hottest days. It has a Frog adjustment mechanism, with only two levers. Allows you to adjust the height of the chair, the inclination of the seat and the intensity of the relax system. The brand has several model options and the most desired chair award.

Another chair model from XT Racer is the Extreme, which provides comfort, ergonomics and elegance, highlights the company. It can be used in all environments, as it has straight lines and premium materials, such as the polished aluminum base.

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XTRAD

One of their highlights for Father´s Day is the LC-864 Game Power Stereo Headphone. Allows you to play on mobile or computer. It has a microphone with great capture, informs the company, sensitivity 124 dB and response range 20-20,000 Hz.

Another product is the XD-X9 Mouse Gamer, with six buttons and an LED that switches seven colors automatically. It has a 3,200 Dpi sensor and a fully ergonomic design, which reduces the stress and fatigue of continuous use, even in the most intense hours of the game. It has USB connection and nylon braided cable, more resistant and durable

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X-ZONE

The Gamer 2-in-1 combo (GTC-03), consisting of mouse and mouse pad, has a USB Plug & Play connection, 1.4 m nylon cable and seven-color LED lighting. The mouse has four levels of DPI adjustment for more precision and resolution from 1200/1800/2400 to 3600. It has six programmable buttons, a mouse pad in neoprene material with a stitched edge, a rubberized base for better grip and a soft surface for more control and speed.

Another product is the Gamer headset (GHS-03) with a nylon cable that guarantees more wear resistance and mobility, USB connection and a three-year warranty. It has green lighting and soundproofing that isolates external noise. It can be connected to PC, XBox or PS4. The adjustable arm provides ergonomics and comfort for several hours of play, and the support stand was designed to bring more practicality and versatility.

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Source: Revista Eletrolar News #148