Father’s Day Special- Televisions

by Dilnara Titara

Commemorative dates usually increase sales of premium products. Therefore, the expectation is for growth in the market for larger televisions, which offer better resolution and image quality. During Father’s Day and with the World Cup approaching, nothing is more opportune than introducing the new category products to the market.

Both occasions are a stimulus to consumption in all Brazilian regions. The appeal is strong and can yield good moves in the economy. “It is very common to have a higher volume of TV sales in World Cup years. It is already a seasonality expected by the market and the industry”, says Bruno Morari, director of product, marketing and market intelligence at Grupo TPV

The conversion to televisions with larger screens is great. The consumer waits for special dates to invest in a product with superior image and sound quality and, thus, have the best experience when watching the games. “This is the moment that marks a growth in the volume of pieces sold and, also, in the value of the average ticket”, says Cristiane Clausen, general director of Philco.

Time to invest

The restrictions of recent years have changed people’s consumption habits, who have started to look for products aimed at comfort, entertainment and that facilitate the routine of the home, says Thaís Meglior, TV products manager at Samsung Brazil. “In this context, the TV has become the entertainment center in the home, and the search for premium products has a lot to do with this behavior. It is within this scenario that we see the possibility of success for devices with large screens.”

Premium products, which feature state-of-the-art technology, continue to be a trend. The demand for these devices increases, as they bring comfort to family moments, says Cíntia Viani, marketing manager for LG televisions. “Brazil is considered the country of football, and the company expects the sales volume of televisions to be high, as consumers take advantage of the date to adopt the best image and sound technologies.”

As it is the year of the World Cup, we believe that televisions with large screens will be the most sought-after products, especially in the second half of the year, says Nikolas Corbacho, product manager at SEMP TCL. “We should have a market about 8% to 10% higher in sales volume when compared to 2021, greatly boosted by the dates of the second half, which should motivate growth in consumption, especially for screens over 50 inches.”

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AOC

“It is very common to have a higher volume of TV sales in World Cup years.”

The highlights of the TPV Group brand are the AOC Roku TV Smart TVs, in models 32S5195/78G and 43S5195/78G. The main differentiator of these TVs is the Roku TV operating system, which is light, fast, intuitive and with access to numerous applications. The main ones of the moment are available on the platform. Both have similar features, such as built-in Wi-Fi, two HDMI connections and a USB port. The first model is a 32” Smart TV with HD resolution, and the second option is a 43” Smart TV with Full HD resolution.

AOC Roku TV has the full mobile app, the Roku Mobile App, available for Android and iOS. With it, the user has control of the TV using the cell phone, whether controlling the volume of the device, changing channels or entering favorite applications. The app also allows connection to all voice assistants, such as Amazon Alexa, Google Assistant and Apple Home Kit, so that the TV is connected and integrated with any device controlled by one of these intelligences.

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PHILIPS

For Philips, the TPV Group highlights the Android TV 4K UHD 65PUG7906/78 model, with Dolby Atmos® sound technology, HDR image and Ambilight function for more immersive content. Smart TV has Quad Core processing capability, smart LEDs around the edge that respond to on-screen action and emit brightness. The model supports all major HDR formats, including Dolby Vision, for deeper shadows and vivid colors. It has the Amazon Prime Video, Disney+, Netflix and YouTube apps already installed.

Android TV 4K UHD LED 55PUG7406/78 model is compatible with all major HDR formats. It has image and sound with Dolby Vision and Dolby Atmos, and Android smart technology. It has HDMI connectivity and automatically switches to a low latency setting when starting to play games on the console. It has QuadCore processing capability and Amazon Prime Video, Disney+, Netflix and YouTube apps installed

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LG

“Brazil is considered the country of football, and the company expects the sales volume of televisions to be high”

Highlights two models of the brand: LG OLED TV and LG QNED Mini LED TV. The technology of the former provides a screen with pixels that self-illuminate and are turned on and off to achieve pure black and reproduce colors with infinite contrast. In addition, as it does not need a backlight, it can deliver extremely thin panels that accentuate the premium finish, integrating the TV into the environment.

The LG QNED Mini LED TV adds a new category to the market. LG brings to the models Quantum Dots and LG NanoCell technologies, which, together with mini LED lighting, provide image quality for LCD/LED screens. Delivers up to 30 times more light points and 13 times more control zones, resulting in three times the brightness. The innovation provides greater volume of colors, purer and sharper.

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PHILCO

“This is the moment that marks a growth in the volume of pieces sold and, also, in the value of the average ticket.”

The two models of Fast Smart TVs Philco PTV50RCG70BL Roku TV 4K UHD D-LED and PTV55M80RCIBBL 4K UHD LED have 50% faster response speed with Quad-Core processor, 4K Ultra HD resolution with high detail in infinity edge, HDR10 with contrast gain of light and dark tones and sound with Dolby Audio technology

The new generation of Roku Smart TVs, present in both products, also have an operating system with an interface that facilitates the search for movies and series on streaming channels. It has an application that turns the cell phone into a control, being able to transmit videos, games and applications to the TV screen, in addition to the private listening function to listen to programming with the cell phone. Up to five cell phones can be connected at the same time.

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SAMSUNG

The Frame, the flagship model of the Lifestyle line, has a slim design of less than 3 cm, wall mount included, with a single thin cable connecting the TV to an external connection center. This connects the TV to power and other appliances. It has QLED technology (100% color volume and 10-year warranty against burn-in effect) and can be customized by changing the frames (sold separately) to integrate it into the decoration of the environment. Art Mode emulates a painting displayed on the wall even when turned off.

The 4K and 8K Neo QLED TVs, on the panel, have a 10-year warranty against the burn in effect. The conventional LED is replaced by 40 mini-LEDs for brighter images and greater precision in panel lighting. It has a slim design, control via voice assistants, connection via the SmartThings ecosystem and free channels via Samsung TV Plus. The line’s Ultra-Wide screens allow for 21:9 or 32:9 aspect ratio options. They have automatic Game Mode and an intuitive Game Menu, which allows you to consult input lag, FPS and HDR. They have a native refresh rate of 120 Hz and Motion Xcelerator Turbo+ technology

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SEMP TCL

“We should have a market about 8% to 10% higher in sales volume when compared to 2021.”

The QLED line with the C725 series and the products in the QLED Mini LED line with the C825 series are the highlights. Both models have an audio system signed and developed by Onkyo. In the C725 series, Android TV has Google TV, compatible with Dolby Vision content, 4K resolution, Micro Dimming lighting control and MEMC technology. Through the Google assistant, you can control the TV only with the use of your voice. It is available in 50”, 55” and 65” versions.

The second model is a Dolby Atmos and Dolby Vision certified Android TV. IMAX Enhanced technology, which provides an immersive content experience through performance in calibration, resolution, color, brightness, frame contrast and sound. It has a built-in ATMOS 2.1 channel Onkyo soundbar, HDR 10+ technology for better contrast and brightness. It is 4K and has Google TV and Google Assistant built in to control the TV without the remote. Available in 55” and 65” versions.

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Source: Revista Eletrolar News #148