Market – Eletrolar News 134 – Games on the rise
The games category was the one with the highest average discount on Black Friday week products, with a 14% reduction in values, according to data from the National Confederation of Goods, Services and Tourism (CNC). Smartphones and mobile phones tied for second place, with 10% off average, and appliances and electronics were in third place, with 9% off.
In subgroup analysis, the highest nominal discounts were for smartbands, watches that monitor the user’s vital signs, down 26 percent, followed by electric coffee makers (20 percent) and video games (17 percent). The unprecedented CNC survey also calculated real discounts, those that exceed the lowest average price practiced in the last 40 days. The winners were smartbands, with a 20% real discount.